Senior Paid Social Specialist

Responsibilities

• Develop, launch, manage, and optimize paid social campaigns across Meta, TikTok, LinkedIn, and other emerging platforms.
• Own media buying strategy, budget allocation, audience targeting, bidding methodologies, and campaign performance across all paid social channels.
• Manage multi-million-dollar advertising budgets while maintaining accountability for customer acquisition, lead generation, efficiency, and return on investment.
• Continuously optimize campaigns through audience segmentation, creative testing, budget reallocation, and performance analysis.
• Develop and maintain a structured creative testing framework that improves campaign effectiveness and accelerates customer acquisition.
• Analyze campaign, audience, and channel performance to identify opportunities for growth, scale, and improved efficiency.
• Partner with Creative, Analytics, UX, Web, and Marketing teams to improve campaign performance, landing page effectiveness, and customer conversion rates.
• Collaborate with Data Science and Analytics teams to enhance attribution models, audience strategies, measurement frameworks, and reporting capabilities.
• Ensure proper implementation and maintenance of tracking technologies, pixels, conversion APIs, and measurement tools.
• Evaluate new platform capabilities, advertising products, and emerging social channels to identify opportunities for growth and innovation.
• Serve as the internal subject matter expert for paid social acquisition, performance marketing, and social media advertising best practices.
• Maintain operational excellence through campaign QA, documentation, reporting, governance, and platform administration.