Senior Paid Search Strategist at Omniscient | USA

Omniscient

Senior Paid Search Strategist

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end paid-search practice for B2B SaaS, shaping strategy, setup, and measurement that tie spend to pipeline and ARR.

Build and own the paid search program across Google and Microsoft, aligned to revenue goals.
Establish onboarding, QA, and attribution frameworks; integrate SEO/AI signals for smarter keyword and bidding.
Define reporting with narrative linking spend to pipeline, with multi-touch attribution and cross-sell opportunities.

Job Description

Set up Omniscient Digital's Google Ads MCC and Microsoft Ads agency account and define access policy
Define and implement client onboarding and offboarding procedures
Work with our Financial Controller to establish billing and invoicing flow
Implement QA, escalation, and risk procedures
Google Ads direct vs. SA360
Tooling for budget management, reporting, and QA
Conversion tracking and attribution stack
End-to-end paid search strategy on Google Ads (Search, Performance Max, YouTube, Display) and Microsoft Ads/Bing for B2B clients
Build, launch, and optimize full-funnel paid search programs tied to pipeline and revenue goals, not just leads and CPL
Manage client budgets ranging from $10K to $100K+ per month

4-6+ years of hands-on paid media experience, with at least 2 years in a B2B SaaS or B2B lead gen context
2+ years in an agency setting, working directly with clients and managing multiple client accounts simultaneously
Experience building a paid search function from scratch at an agency
Deep proficiency in Google Ads (Search, Performance Max, YouTube, Display) and Microsoft Ads/Bing
Proven experience managing $10K to $100K+ monthly paid search budgets with direct accountability for performance
Strong command of campaign architecture, bid strategies, audience targeting, conversion tracking, and attribution
Experience with full-funnel B2B marketing: demand gen, lead gen, ABM, and pipeline acceleration via paid search
Daily use of AI tools (ChatGPT, Claude, Gemini) for campaign optimization, ad copy generation, workflow automation, etc.
Self-directed operator who thrives with autonomy and minimal hand-holding

Bonus points if you can articulate how you would integrate paid with an existing organic growth program.

Compensation will be commensurate with experience and includes base salary plus performance-based bonuses tied to client retention and practice growth milestones.
We offer flexible PTO, a fully remote work environment, and the opportunity to shape a new service line with significant upside as the practice scales.

Omniscient

Omniscient Digital partners with ambitious B2B brands to drive attributable growth and revenue through SEO, GEO, and content. We believe SEO and content should drive business outcomes, not just vanity metrics. We build organic growth programs targeting meaningful KPIs like qualified leads, pipeline and revenue in addition to traffic and channel saturation.We believe in filtering the noise to move the needle. There are unlimited things you can do, but time and resources are finite. We leverage data, strategic alignment, and cross-functional expertise to prioritize the small percentage of actions that have the largest impact on your revenue. We commit to learning and iterating, indexing on your unique and hard-to-fake competitive advantages.Together, we deliver. All too often, Google Drives are graveyards of beautifully designed slide decks, comprehensive “audits,” and article drafts. Instead of acting as a task factory or assembly line, we integrate ourselves into your team and operate as an extension. Expect a sparring partner and strategic voice keeping each other accountable to your organic growth goals.Brands like SAP, TikTok, Jasper, Loom, HotJar, BetterUp, Adobe, and Order have partnered with us to drive organic growth.

Founded in 2019

Austin, Texas, USA

53 employees (37 in marketing)

beomniscient.com