Responsibilities

• Account Management and Strategy
• Manage a portfolio of 10 clients, comprising a mix of e-commerce and B2B stores.
• Lead weekly client calls to review account performance, marketing KPIs, and provide strategic insights.
• Develop and execute paid search strategies, including keyword research, bid management, and competitor analysis.
• Build strong client relationships by delivering expert advice on campaign performance and optimization opportunities.
• Campaign Setup and Execution
• Oversee the end-to-end setup of ad accounts, including Google Ads, Bing Ads, and integrated tools such as Google Analytics, Google Merchant Center, and other third-party platforms.
• Implement conversion tracking and ensure that all technical integrations (e.g., Hubspot, Shopify) are fully functional to support campaign performance.
• Utilize best practices for keyword management, ad copy creation, and campaign optimization.
• Continuously manage and refine negative keyword lists to improve campaign efficiency.

Requirements

• A bachelor's degree in marketing, business, communications, or a related field is typically required.
• A minimum of 3-5 years of experience managing paid search campaigns on Google and Bing, with proven success in performance marketing.
• Strong understanding of Google Ads, Bing Ads, Google Analytics, Google Tag Manager and other relevant tools.
• Experience managing a portfolio of clients, particularly in e-commerce and B2B sectors.
• Strong analytical skills, with a data-driven approach to campaign management and optimization.
• Excellent communication skills and the ability to lead client calls with confidence.
• Experience with technical integrations (e.g., Hubspot, Shopify) is a plus.
• Strong understanding of the buyer’s journey, and how to approach content marketing for different types of keywords.
• Effective project management skills to handle multiple projects, prioritize tasks, allocate resources, and meet deadlines. Ensures successful end-to-end campaign execution and delivery.
• Demonstrate strategic thinking in understanding business objectives and aligning them with paid search marketing efforts.

Benefits

• Medical, Vision and Dental Plan
• 401(k) Plan + 4% Employer Match
• Unlimited PTO
• Flexible Working Hours
• Hybrid & Collaborative Environment
• Company-Wide & Team Events