Responsibilities

• Strategy Development: Design and implement comprehensive paid search strategies across platforms such as Google Ads and Microsoft Advertising (Bing), including campaign structure, keyword strategy, and bid management.
• Performance Management: Monitor and analyze key paid search performance indicators (e.g., CTR, CPC, CPA, ROAS, Quality Score) to assess the effectiveness of campaign strategies and implement improvements to optimize ROI.
• Content Collaboration: Partner with creative teams, designers, and external vendors to produce engaging ad copy, extensions, and landing page assets that resonate with target audiences and improve Quality Score. Working and mentoring with peers to achieve high levels of success.
• Budget Oversight: Manage paid search budgets and bid strategies, ensuring efficient allocation of spend and cost-effectiveness of campaigns.
• Campaign Fulfillment: Manage the fulfillment of paid search campaigns, including keyword research, negative keyword management, ad copy testing, and landing page alignment, ensuring compliant, timely and effective execution.
• Cross-Functional Collaboration: Work closely with sales, product, and analytics teams to ensure alignment of messaging, goals, and initiatives across all touchpoints.
• Market Research: Stay informed about paid search industry trends, competitor activities, and emerging PPC technologies (e.g., automated and AI-driven bidding) to identify opportunities for innovation and growth.
• Reporting and Insight: Prepare regular paid search performance reports, offering actionable insights and recommendations to optimize results.
• Other duties as assigned.

Requirements

• Bachelor’s degree in marketing, business administration, or a related field.
• 5+ years of experience in digital marketing, with a focus on paid search/PPC management.
• Proficiency in paid search platforms and analytics tools (e.g., Google Ads, Microsoft Advertising, Google Analytics, Google Tag Manager).
• Strong understanding of paid search fundamentals, including keyword match types, bidding strategies, Quality Score/Ad Rank, and how SEM relates to SEO and other marketing channels.
• Exceptional communication and project management skills.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• A data-driven mindset with a knack for interpreting analytics to improve results.
• Familiarity with A/B testing and conversion rate optimization techniques.
• Google Ads certification required; Microsoft Advertising certification preferred.

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance, spending accounts, and other voluntary benefits.
• Annual Bonus Program.
• Corporate 401 (k) matching.
• Generous time off, 10 paid company holidays, sick time off, and paid parental leave.
• Community Involvement perks, including 1 paid day off each year to volunteer with a local charity of your choice and company volunteer events.
• Support & development to cultivate your knowledge and continuing education to support your professional designations
• Business casual dress code.
• Hybrid work arrangement, working in the office Monday-Thursday and remotely on Fridays.