Senior Paid Search Specialist at H/L Agency | Oakland, CA | $80K/yr – $90K/yr

H/L Agency

Senior Paid Search Specialist

Oakland, CA (Hybrid)

$80K/yr – $90K/yrSenior Level4+ years expSalaried Ft

Posted 2 months ago

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Job Summary

Own the paid search program end-to-end, turning data into revenue and guiding multi-channel collaboration while developing the next generation of specialists.

Lead SEM setup, optimization, and bidding strategy alignment across Google and Microsoft Ads.
Forecast revenue pace, monitor KPIs, and translate insights into actionable improvements for campaigns and landing pages.
Mentor and coordinate a cross-functional paid search team, partnering with clients, internal stakeholders, and industry partners.

Job Description

Responsibilities

Manage the setup and optimization of SEM campaigns across Google Ads and Microsoft Ads
Monitor reporting and deep dive into campaign analytics to find opportunities to maximize revenue and return on investment
Monitor search category trends and provide insights that guide our landing page strategy
Utilize test-driven marketing strategies to continuously improve marketing messaging, positioning, and budget optimization
Collaborate with cross-functional teams to develop and test new strategies
Engage with top industry partners (Google, Microsoft, etc.) and the latest ad products
Forecast revenue and pace for weekly, monthly, and quarterly goals by product and campaign
Act as the main point of contact for the client, internal departments, and third-party providers; guided by the Paid Search Manager, you will spearhead collaboration, facilitate discussions, planning, and project management
Help implement and understand the bidding strategies and goals for client campaigns
Attend weekly meetings, ready to give updates on KPIs, performance, launches, traffic changes, and other details on assigned clients

H/L Agency

3.9 Glassdoor

We are H/L. Headquartered in Oakland, California, with a footprint that stretches coast to coast. Despite having seven different regional offices, the ideals of a scrappy startup still resonate in our culture.We’re easygoing, egalitarian, socially responsible, and grounded in our communities. More than an agency, we’re a place where experts combine data science with design chops. A place where makers make, and doers do. With more than 100 advertising awards since 1985, our client list includes some of the most well-respected and recognized brands in the world. Check out our website to learn more.

Founded in 1985

Oakland, California, USA

264 employees (101 in marketing)

hl.agency

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