Senior Paid Search Manager at Wpromote | USA | $85K/yr – $95K/yr

Wpromote

Senior Paid Search Manager

USA (Remote)

$85K/yr – $95K/yrSenior Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own paid search programs end-to-end for multiple clients, turning business goals into direct-response campaigns, driving acquisition, revenue, and efficiency while mentoring a growing team of coordinators and managers.

Plan and optimizeSearch, Shopping, Display, and Remarketing campaigns to hit KPI targets and client ROI.
Collaborate with client teams to translate business needs into actionable search strategies and investment growth.

Job Description

Responsibilities

Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your client
Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
Mentoring a pod of Coordinators, Associate Managers, and/or Managers
Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc
Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns
Working with direct response advertising strategies to drive sales revenue and/or qualified leads
Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs
Creating and implementing campaign A/B test experiments to identify optimal campaign settings
Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals
Analyzing paid search campaign results and adjust strategy and budgets accordingly

Requirements

3+ years of experience managing multiple client portfolios in paid search industry
Agency experience preferred with managing clients with monthly budgets ranging between $50,000-$500,000 per client
Excellent verbal and written communication skills
Excellent analytical skills
Deep knowledge of the SEM industry and the paid search advertising model
Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
General knowledge of search engine optimization (SEO), social advertising, and web usability
Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
An understanding of customer lifetime value and optimizing towards profits based on client margins
Ability to manage expectations and priorities
Experience presenting to senior-level client contacts
Strong working knowledge with Google Suite

Benefits

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance

Wpromote

Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands. We believe every client, including legacy enterprise brands like Whirlpool, category leaders like Spanx, and fast-growing DTCs like Vuori, can maximize the business impact of media with the right outcomes-driven partner. Our holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by our Challenger culture, deep business intelligence, and predictive Polaris platform. To stay ahead of the rapid evolution of commerce and consumer behavior, we put data-driven testing and experimentation at the heart of our organization and delivery model so our clients can outsmart instead of outspend the competition and move fast to capitalize on opportunities in an ever-changing media ecosystem

Founded in 2001

El Segundo, CA, US

694 employees (281 in marketing)

bit.ly/4dnNPYb