Senior Paid Search Manager

Responsibilities

• Paid search: Plan, build and optimize campaigns on Google Ads and Microsoft Advertising to hit growth and profitability targets.
• Paid social: Run campaigns across LinkedIn, Meta, Reddit and YouTube that grow reach and drive qualified leads at a positive ROI.
• Third-party paid programs: Manage paid placements with review sites, newsletters, content syndication and media partners, and judge each on pipeline contribution.
• Category awareness strategy: Set the strategy for building market awareness of a new category through paid media programs, including connected TV, paid social and programmatic ads.
• Agency management: Lead our paid media agency day to day. Set priorities, review performance and hold the team accountable to results.
• Budget ownership: Manage a multi-million dollar budget, pace spend against plan and reallocate funds to the channels that perform.
• Return on investment: Partner with Finance to show the return from paid campaigns, then recommend where to pivot or invest more.
• Cross-team alignment: Work closely with the product-aligned demand gen teams so campaigns support their launches, offers and pipeline goals.
• Measurement and reporting: Use GA4, Salesforce and Tableau to track performance from click to closed-won revenue, and share clear readouts with stakeholders.
• Testing: Run ongoing tests on audiences, creative, landing pages and bidding to keep improving results.

Requirements

• 4–6 years of hands-on paid media experience across search and social.
• Proven success managing a multi-million dollar paid media budget against plan.
• Deep working knowledge of Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit and YouTube.
• Experience with GA4 and Salesforce for tracking, attribution and pipeline reporting.
• Experience managing an agency, including setting goals, reviewing work and holding it to performance targets.
• A strong analytical mindset. You're comfortable building the business case for spend with Finance.
• Clear communication and the ability to work across teams with competing priorities.
• Builds AI into repeatable workflows for paid media analysis, from budget pacing to trend detection, and checks the quality of what those workflows produce.

Preferred

• A major plus: Experience running paid media for both a product-led growth (PLG) motion that drives free trials and a sales-led motion that drives leads.
• Experience in a B2B SaaS environment, ideally with technical or developer audiences.
• Experience with Marketo or HubSpot.
• Familiarity with multi-touch attribution and with long, multi-stakeholder B2B buying cycles.

Benefits

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organisation — an important distinction for us. We think about our team holistically — the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.