Develop and execute full-funnel paid search strategies aligned to client goals and KPIs Own campaign performance across Google Ads, Microsoft Ads, YouTube, Performance Max, Shopping, Display, and remarketing initiatives Build scalable acquisition strategies focused on CAC, ROAS, LTV, and revenue growth Identify expansion opportunities across channels, audiences, and funnel stages Partner with account management and creative teams to align strategy across the broader marketing mix Manage campaign setup, structure, budgeting, bidding strategies, targeting, and optimization Conduct deep keyword research, competitor analysis, audience segmentation, and search intent mapping Continuously test ad copy, landing pages, bidding models, creative assets, and audience strategies Monitor pacing, performance trends, and efficiency metrics daily Optimize feeds, Shopping campaigns, and Performance Max initiatives for scale and profitability Serve as a strategic advisor for assigned client accounts Present campaign insights, reporting, recommendations, and growth opportunities on client calls Translate complex performance data into actionable business recommendations Build strong client relationships through proactive communication and strategic thinking Analyze campaign performance across platforms including Google Analytics, Looker Studio, Shopify, and attribution tools Develop data-driven recommendations to improve efficiency and performance Report on core KPIs including ROAS, CPA, MER, CAC, conversion rate, revenue, and pipeline impact Collaborate with internal teams to improve tracking, attribution, and reporting accuracy Mentor junior team members and contribute to internal knowledge sharing What You'll Find Here