Responsibilities

• Assist in strategy development and tactical rollout of paid search, YouTube, and native text campaigns
• Perform competitive audits, keyword research, and develop ad copy for assigned clients that align with overarching brand goals and strategies
• Contribute to client strategy discussions and lead reporting presentations as the paid search subject matter expert, showcasing a deep understanding of the campaign, market, and role of paid search in achieving brand objectives
• Foster and manage vendor relationships
• Work closely with digital and analytics teams to develop KPIs and measurement plans, ensuring strategies are data-informed and results-driven
• Partner with digital strategy team to identify key site actions and implement performance tags as needed
• Collaborate with media and brand strategy teams to ensure campaigns align with omnichannel and brand objectives
• Partner with scientific strategists to understand paths to diagnosis and treatment to identify corresponding search behaviors
• Frequent and thoughtful monitoring of campaign performance to identify testing and optimization opportunities based on spend, engagement rates, and pacing to campaign goals
• Synthesize campaign activity into actionable reporting insights that tells holistic story across all channels

Requirements

• 2+ years of experience in managing Paid Search accounts.
• Strong business and leadership skills to make independent decisions affecting campaign management
• Experience with mentoring, managing, and team development preferred
• Ability to make data-driven recommendations based on statistically significant data sets
• Meticulous attention to detail and ability to thoroughly and effectively QA campaigns, budget workbooks, and other client deliverables
• Strong working knowledge of MS Office, particularly Excel (V-Lookups, Pivot Tables), and PowerPoint
• Knowledge of Web Analytics software, such as Google Analytics and Tableau, and bid management tools like Search Ads 360
• Pharmaceutical experience is required

Preferred

• Google Ads, Bing Ads, Search Ads 360 certifications are a plus
• Organic SEO experience is a plus
• Fluency in Spanish is a plus