Responsibilities

• Paid Strategy & Ownership - Own paid performance across 6–8 client accounts.
• Translate business objectives into paid media investment strategy.
• Forecast performance scenarios before scaling budgets.
• Advise clients on budget allocation relative to growth goals and margin constraints.
• Define audience structure, testing priorities, and budget allocation.
• Know when to scale and when to stabilize.
• Align paid direction with organic strategy and broader client goals.
• In-Platform Execution - Build and manage campaigns across Meta and Google (required).
• Structure accounts cleanly with clear objectives, segmentation, naming conventions, and tracking architecture.
• Own conversion tracking setup and validation (pixels, events, GA4, server-side where applicable).

Requirements

• 4–6 years hands-on paid media experience.
• Direct management of $15K–$75K+/month budgets.
• Demonstrated ability to forecast performance scenarios and model budget scaling.
• Strong understanding of CAC, ROAS, CPA, revenue impact, and margin sensitivity.
• Experience building campaigns from scratch in Meta, Google, and LinkedIn.
• Working knowledge of Google Tag Manager and conversion tracking frameworks.
• Experience owning reporting narratives and translating platform data into business insights.
• Comfort leading client conversations independently.
• Strong organizational and documentation habits.
• Ability to manage multiple accounts calmly.

Preferred

• Agency experience.
• Experience integrating paid and organic strategy.
• Comfort working asynchronously in a remote environment.
• Interest in future team leadership.

Benefits

• Unlimited PTO
• Health Insurance Stipend
• 401k after 1 year