Responsibilities

• Plan, develop, and execute advanced integrated, multi-platform paid media strategies across Google Ads, Microsoft Ads, Meta Ads, TikTok, and emerging platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes.
• Measure and report on campaign performance, including lead trends/revenue, budget allocation, and quality of search terms. Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients.
• Collaborate with the immediate team and cross-departmentally on integrated marketing strategies aligned with client business goals.
• Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for Clients.
• Conduct in-depth competitor and audience analysis to inform campaign strategies and identify market opportunities.
• Meet expectations of timelines, communication, results and meaningful deliverables to contribute to company and team retention goals.
• Exemplify strong communication skills, instilling confidence with clients through trust building interactions to strengthen and maintain client relationships.
• Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies.
• Be accountable to outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as they relate to company goals.
• Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates and platform changes. Continuously enhance knowledge independently and through ongoing training to build credibility with teammates and clients.

Requirements

• Minimum of 4+ years of relevant Paid Media experience in an agency environment.
• Experience in digital marketing or paid advertising through coursework, internships, a previous role, or you have related digital marketing experience in Google Ads, Bing Ads, and Meta Ads.
• Experience with LinkedIn Ads, TikTok Ads, and programmatic experience is a plus.
• Experience in Google Analytics or other analytics tools where you've measured results.
• Critical thinking, problem-solving, and troubleshooting skills.
• Strong communication skills with the ability to communicate to Clients & Teammates in an approachable, credible manner both verbally and in writing as the role is client-facing.
• Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done.
• Customer service experience where you managed client relationships or had an influence on customer experience.
• Demontrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
• Consultative, analytical background through agency or client freelance contracts.
• Utilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectiveness.
• Physical Demands: Primarily involves sitting at a desk and using a computer for extended periods of time.
• Light physical activity is also required, such as carrying equipment or setting up for presentations.
• Requires a high level of mental focus and the ability to work under pressure.
• Good manual dexterity, hand-eye coordination and the ability to use a computer for extended periods are required.
• Work Authorization/Requirements: We are unable to sponsor or take over sponsorship of an employment Visa at this time.
• Travel: Limited travel may be required to our headquarters or to client offices. Less than 10%

Preferred

• Experience in training and mentoring others in Paid Media.
• Experience in LinkedIn Ads, TikTok Ads, and programmatic experience is a plus.

Benefits

• High-character, fun, and cohesive work culture
• PTO that is genuinely encouraged
• Affordable, low-deductible health insurance plans
• Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
• 401k with company match
• Remote work flexibility
• Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
• Professional/individual development stipend