Responsibilities

• Partner with the Global Growth Marketing leadership to ensure the paid media strategy is anchored to Sophos’ global demand generation priorities, campaign themes, and growth drivers.
• Translate global campaign briefs, messaging frameworks, and creative assets into Americas-specific paid media plans — adapting for local market dynamics, competitive landscape, and buyer behavior.
• Serve as the liaison to Americas regional marketing in global paid media planning cycles, contributing regional performance data, market insights, and channel recommendations that inform global strategy.
• Collaborate with peer paid media managers to share test results, channel learnings, and optimization playbooks, enabling the global team to move faster and smarter.
• Co-develop global paid media standards, governance frameworks, and reporting.
• Manage and optimize a multi-million dollar annual paid media budget with a disciplined, ROI-first approach to allocation across full funnel, campaigns, and audience segments.
• Track, and report on weekly, monthly, and quarterly KPIs for both the Americas and as an input to global reporting.
• Build forecasting models to project pipeline contribution, flag budget pacing risks, and scenario-plan channel mix shifts in response to performance data.
• Hands-on execution of paid digital campaigns spanning the full demand funnel: awareness, consideration, and conversion.
• Plan, launch, and optimize campaigns across paid search (Google Ads, Microsoft Bing), paid social (LinkedIn, Reddit, YouTube), programmatic display, and emerging channels such as podcasts and connected TV.

Requirements

• 6+ years of B2B paid digital marketing experience, with at least 3 years in a senior or lead individual contributor role at a B2B SaaS or cybersecurity company.
• Proven track record of building and scaling full-funnel paid media programs that generate measurable pipeline and revenue, not just top-of-funnel volume.
• Experience working within a global marketing organization — able to operate within a globally aligned strategy while adapting execution for a regional market.
• Deep, hands-on expertise in Google Ads, SA360 and LinkedIn Campaign Manager — including campaign build, audience targeting, bidding strategy, and optimization.
• Demonstrated ability to manage and optimize seven-figure annual paid media budgets with strong budget pacing and ROI accountability.
• Strong command of measurement and attribution: understand multi-touch attribution models, can build custom reports, and translate data into strategic decisions.
• Experience with programmatic display and/or content syndication platforms (e.g., DV360, The Trade Desk, 6Sense).
• Fluency with marketing analytics tools: Google Analytics 4, PowerBI; hands-on experience with a CRM (Salesforce).
• Experimental mindset: rigorous about A/B testing, documents learnings, and iterates rapidly.
• Understands how creative drives paid media performance and can scale structured creative testing to improve engagement, conversion, and business outcomes.
• Excellent written and verbal communication skills.

Preferred

• Experience marketing cybersecurity, IT security, or enterprise technology products to technical and security-focused buyer personas (CISO, IT Director, SOC Analyst).
• Experience working in or alongside a global center-of-excellence (CoE) or globally chartered marketing team, including contributing to global playbooks or shared frameworks.
• Hands-on experience with ABM platforms (6sense) and coordinating paid media with account-based plays.
• Experience in paid media for partner and channel-driven GTM motions (MSP, VAR, MSSP).
• Familiarity with cookie-less targeting strategies, first-party data activation, and privacy-first advertising approaches.
• Google Ads and/or LinkedIn Marketing certifications.

Benefits

• Sophos operates a remote-first working model, making remote work the primary option for most employees.
• Some roles may necessitate a hybrid approach.
• Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit
• Employee-led diversity and inclusion networks that build community and provide education and advocacy
• Annual charity and fundraising initiatives and volunteer days for employees to support local communities
• Global employee sustainability initiatives to reduce our environmental footprint
• Global fitness and trivia competitions to keep our bodies and minds sharp
• Global wellbeing days for employees to relax and recharge
• Monthly wellbeing webinars and training to support employee health and wellbeing