Responsibilities

• Cost per acquisition against target ceilings and the volume of qualified consultations generated by paid media
• Alongside the Sales team, the quality of paid traffic and the orders those consultations convert into
• Overall efficiency of paid spend, including the identification and elimination of waste
• Channel mix decisions and the quality of the reasoning behind them
• Accuracy and completeness of conversion tracking, and the integrity of the data flowing back into every ad platform
• Testing velocity, the analytical rigor applied to results, and the quality of documented learnings produced
• Account hygiene and documentation, such that any competent marketer could pick up the accounts and understand them
• Rigor of new channel evaluation, including success and kill criteria defined before spend begins
• Accurate, timely, and honest performance reporting, including when results are bad

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Analytics, Statistics, or related field required
• Equivalent demonstrated experience considered in lieu of degree
• 5 to 8 years managing paid media budgets, in-house or agency side
• Deep hands-on ownership of Google Ads and Meta Ads Manager, including building campaigns and account structures from scratch rather than optimizing inside someone else's build
• Demonstrated experience implementing conversion tracking, including Google Tag Manager, platform conversion APIs, and GA4
• Experience passing offline conversion data from a CRM back into ad platforms; Salesforce preferred
• Track record of launching at least one paid channel from zero, including the measurement setup and the decision to scale or shut it down
• Strong ad copywriting ability; you can write the test, not just brief it
• Demonstrated experience designing and interpreting A/B tests, including sizing for statistical significance
• Strong quantitative skills and advanced spreadsheet analysis, with genuine comfort working across large, messy, and conflicting performance datasets

Benefits

• Competitive Compensation + performance based bonuses
• Comprehensive Health Coverage - Medical, dental, and vision
• Paid Time Off - Generous PTO, sick days, and paid holidays
• 401k with Company match (we match up to 4%)
• Parental Leave - Paid leave for new parents
• Impact-Driven Culture - Small team, big mission
• Gym Pass - Company sponsored access to local gyms
• Free soda and snacks
• Discounts on Cellular/Wireless bills
• Robust Employee Resource Program with tele-health and more