Responsibilities

• Own day-to-day execution and optimization of paid media campaigns across:
• Google Ads (Search, Performance Max, Remarketing)
• Meta Ads (Facebook, Instagram)
• Build, launch, and manage campaigns directly within platforms
• Develop campaign structures, keyword strategies, and audience targeting
• Write and test ad copy and messaging
• Monitor performance and continuously optimize for ROAS, CPA, IS% and revenue growth
• Manage budget pacing and allocation across campaigns and properties
• Tracking, Attribution & Technical Setup
• Own Implementation And QA Of Tracking Across Platforms

Requirements

• 5–8 years of experience in performance marketing or paid media
• Strong Hands-on Experience With
• Google Ads (Search & Performance Max required)
• Meta Ads (Facebook & Instagram)
• Experience implementing and managing tracking via GA4 and GTM
• Strong understanding of attribution, conversion tracking, and data accuracy
• Proven ability to manage budgets and drive measurable revenue growth
• Strong analytical skills with ability to interpret data and optimize campaigns
• Experience writing ad copy and guiding creative strategy
• Comfortable working in a fast-paced, multi-brand environment

Preferred

• Experience with Google Hotel Ads or metasearch platforms
• Familiarity with HubSpot or CRM platforms
• Basic understanding of SEO (collaborative, not ownership)
• Experience with booking engines or e-commerce platforms