Senior Officer, Marketing (Social & Content Marketing Focus)

Kentucky, USA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Support HKSTP's social media program by coordinating content production, publishing, and performance insights.

  • Own end-to-end content production across social channels, from copy to short-form video.
  • Must-have: 3+ years in digital marketing with proven content creation track record.
  • Standout: Proficiency in video editing and bilingual English/Chinese communication.

Job Description

Responsibilities

  • Content Execution: Support the end-to-end production of digital assets, including social media copy, basic graphic design, and short-form video content.
  • Campaign Coordination: Assist in the rollout of marketing campaigns, ensuring all assets are delivered on time and meet brand guidelines.
  • Platform Management: Manage daily operation across all HKSTP social media channels, including publishing, proactive community engagement, and managing inquiries to ensure a consistent brand voice.
  • Performance Tracking: Assist the team in monitoring social media performance and gathering data to help optimize future content strategies.

Requirements

  • Bachelor Degree preferably in Marketing, Journalism, Communications, Languages or other related disciplines
  • Minimum 3 years of experience in marketing with proven track record in digital marketing and content creation
  • A creative and market savvy storyteller that creates engaging and persuasive content
  • Proficiency in video editing and social post design is a significant plus
  • An effective communicator with strong project management skills and high proficiency in written English and Chinese
  • Self-motivated, dynamic, independent, multi-tasking and willing to work under a fast-paced environment
  • Eager to learn and stay up-to-date with the latest digital marketing best practices

Benefits

  • Unique Work.Live.Play.Learn culture in Hong Kong’s largest Innovation & Technology ecosystem
  • 5-day work week, attractive annual leave and additional special leave
  • Medical benefits including dental and annual check-up from Day-1, with extended coverage to dependent(s)
  • Professional training and career advancement opportunities
  • Accessible to various bus service with network across different locations in HK