Senior North America PR Manager - NYC

Responsibilities

• Develop and guide the external media strategy and execution within the region to introduce the brand to new guests, position the company as a thought leader, and gain attention for the company’s leadership position in the areas of innovation, community, and culture, to name a few.
• Develop and lead media relations for the brand from New York City, connecting with influential media and voices to help communicate the brand, product and activations
• Lead the PR strategy for the NYC VIP showroom, guiding the brand to identify the targets and tactics to be used with the showroom space and measuring its success
• Work closely with peers across Global PR, Brand, sports marketing to drive consistent connection with the leading voices in media and more
• Develop and regularly report on key indicators to objectively show the impact of strategy.
• Stay current on news, trends and political climate and keep regional leaders informed on business impacts.

Requirements

• 10+ years of experience in communications building authentic and meaningful relationships with the media and thought leaders.
• Proven track record in relationship management with talent, creators or ambassadors
• Demonstrated success guiding public relations and communications for brands.
• Strong relationships with the media, and understanding of the digital landscape.
• Excellent written and verbal communication skills; and strong presentation skills.
• Able to quickly and easily develop relationships with people across cultures and geographies.
• Naturally inspires others and demonstrates an appetite for learning and personal development
• Bachelor’s degree in communications or related discipline preferred.
• Fluent in English
• Authorization to work in The United States is required for this role.

Preferred

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Benefits

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)