Responsibilities

• Partner with client success to design and execute employer and member-facing enrollment and engagement strategies that support client goals such as utilization, retention, and value realization.
• Consult with employer clients to understand workforce demographics, benefit structures, and communication channels, tailoring marketing approaches to maximize relevance and adoption.
• Lead the development and execution of integrated marketing plans, including open enrollment, launch campaigns, and ongoing engagement initiatives across digital and employer communication channels.
• In partnership with the Lifecycle team, design and optimize member lifecycle programs from activation and onboarding through long-term engagement and re-engagement — tied to measurable utilization outcomes.
• Translate health plan brand, compliance, and regulatory requirements into clear, compelling client-facing marketing assets and toolkits.
• Collaborate cross-functionally with Health Plan Sales, Employer Success, Product Marketing, and Creative teams to ensure consistent messaging and seamless execution.
• Analyze enrollment and engagement performance data to identify gaps, optimize campaigns, and recommend continuous improvements across accounts.
• Act as a subject-matter expert on payer-sponsored benefit models, sharing insights to inform broader go-to-market strategy.
• Manage multiple concurrent health plan-sponsored employer workstreams, ensuring high-quality delivery in a fast-paced, cross-functional environment.

Requirements

• 7-10+ years of experience in B2B, B2B2C, or healthcare marketing, consulting, or client services, ideally within health plans, employer benefits, digital health, or HR tech.
• High degree of comfort working in ambiguity and influencing without authority.
• Proven ability to design and execute enrollment and engagement campaigns that drive measurable outcomes across member populations.
• Demonstrated experience serving as a strategic influencer to complex stakeholder groups, including external clients and internal partners.
• Strong understanding of employer-sponsored benefits and the role health plans play in delivering and promoting value-added solutions.
• Excellent project management skills, with the ability to juggle multiple priorities and align cross-functional teams.
• Data-driven mindset, with experience using insights and performance metrics to inform recommendations and optimization.
• Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, employer-ready messaging.

Preferred

• Experience working directly with health plans, brokers, consultants, and employer clients.
• Familiarity with behavioral health, mental health, or wellbeing solutions.
• Experience supporting open enrollment, large-scale benefits, and executing member outreach.
• Background in marketing consulting or client-facing strategy roles.

Benefits

• base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more.