Responsibilities

• Shape the future of Microsoft's global media strategy by developing innovative, full-funnel media plans that drive business growth, customer engagement, and brand impact across digital and traditional channels.
• Lead high-visibility campaigns at scale, leveraging expertise across paid social, search, programmatic, video, audio, out-of-home (OOH), and emerging media platforms to create meaningful customer experiences throughout the buyer journey.
• Drive media innovation by identifying new opportunities, testing emerging technologies, and partnering with media platforms, agencies, and industry leaders to influence the future of advertising and marketing excellence.
• Champion data-driven decision making by translating customer insights, audience intelligence, and campaign performance into actionable strategies that improve effectiveness, optimize investment, and accelerate business results.
• Partner across a diverse ecosystem of stakeholders, including Marketing, Product, Engineering, Analytics, Data Science, MarTech, Finance, and Agency teams, to align media investments with Microsoft's strategic priorities and product go-to-market objectives.
• Advance first-party data activation and measurement capabilities by leveraging customer data platforms, CRM ecosystems, cloud analytics, clean room technologies, and privacy-centric solutions to improve audience engagement and marketing performance.
• Explore the intersection of media, AI, and technology, applying emerging capabilities such as generative AI, machine learning, and advanced automation to enhance planning, optimization, measurement, and campaign execution.
• Influence and inspire without authority, building trusted partnerships across highly matrixed teams and creating alignment around shared goals, priorities, and business outcomes.
• Ensure operational effectiveness and responsible advertising practices by managing investments effectively, maintaining brand safety standards, and delivering campaigns with integrity, compliance, and accountability.
• Foster a culture of continuous learning and experimentation, encouraging curiosity, innovation, and diverse perspectives while helping Microsoft remain at the forefront of media and marketing transformation.

Requirements

• Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years' experience in media, marketing, or advertising on the client or agency side
• OR equivalent experience.
• Master's Degree in in Business, Advertising, Marketing, or Communications related field AND 6+ years' experience in media, marketing, or advertising on the client or agency side
• OR equivalent experience.
• 8+ years of experience coordinating media strategies with product, marketing, analytics, agency, and executive stakeholders.
• 8+ years of experience in designing campaign measurement frameworks before launch.
• 8+ years in consumer-facing media, marketing, gaming, entertainment, technology, or subscription businesses.
• Experience supporting Xbox, PlayStation, Riot Games, EA, Activision Blizzard, Epic Games, Roblox, Twitch, Discord, Steam, or similar gaming/media ecosystems
• Experience managing large-scale media budgets and optimizing investment allocation across channels.
• Experience supporting AAA, console, PC, cloud gaming, mobile gaming, or subscription-based gaming services is a plus.