Senior Media Strategist, Creator & Affiliate
New York City, NY (Hybrid)
Posted 2 hrs ago
Job Summary
Own and optimize the creator and affiliate strategy end-to-end, lead cross-functional initiatives, and drive data-driven decisions through measurement, reporting, and partner growth.
- Own measurement frameworks and reporting across Creator and Affiliate
- Recruit and grow creator and partner networks
- Influence budget planning and Go To Market decisions
Job Description
Responsibilities
- Lead creator and affiliate channel strategy and execution by leveraging insights from our Data, GTM and Product Marketing partners.
- Structure and build out creator communities that offer hybrid payment methods like commission, incentive bonuses, and flat-fee.
- Own weekly and monthly program reporting and the leadership narrative. Proactively flag trends, provide clear insights and develop recommendations that drive data-driven decisions and achieve our KPI.
- Partner with data teams to build and refine measurement frameworks, including lift and incrementality testing, that show the true impact of creator and partner activity.
- Conduct frequent deep dives into partner performance to drive larger-scale optimizations and influence Go To Market strategy. Unpack nuances across partner types, including creator, content, comparison and coupon.
- Spearhead various initiatives, including leading tests with cross-functional teams such as Paid Media, Product Marketing, Legal and Finance.
- Influence budget planning, pacing and forecasting across Creator and Affiliate to ensure optimal allocation.
- Develop and implement streamlined processes to improve efficiency and effectiveness in managing partner onboarding, payments and communications.
- Identify and recruit net-new creators and partners to fill gaps across creator and affiliate.
Requirements
- Minimum of 5 years of experience within creator and affiliate marketing, with meaningful hands-on creator program experience. Experience working on such programs in SaaS is preferred, but not required.
- Hands-on experience with incrementality tests, and the ability to build your own forecasts.
- Extremely comfortable partnering with data teams, interpreting performance data and turning insights into action. Familiarity with Looker or BigQuery is a plus.
- Proven track record of negotiating both creator and affiliate deals and scaling partners against efficiency targets.
- Strong hands-on experience navigating and ability to independently execute within an affiliate platform. Impact experience is a plus.
Preferred
- SaaS experience is preferred but not required
- Looker or BigQuery familiarity is a plus
- Impact experience is a plus
Benefits
- A choice between medical plans with an option for 100% covered premiums
- Fertility and adoption benefits
- Access to supplemental insurance plans for additional coverage
- Headspace mindfulness app subscription
- Global Employee Assistance Program
- Retirement benefits with employer match
- Flexible paid time off
- 12 weeks paid parental leave and family care leave
- Pretax commuter benefit
- Education reimbursement
Squarespace
Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, and creating and managing social media presence with Unfold. Our team of more than 1,700 is headquartered in bustling New York City, with offices in Dublin, Ireland and Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit www.squarespace.com/about/careers. If you are a customer that needs help, we invite you to browse the extensive collection of guides in our Help Center: https://support.squarespace.com/hc/en-us. For more personalized support, you can email our award-winning Customer Support team anytime or live chat here: https://support.squarespace.com/hc/en-us/p/contact. Please remember Squarespace will never solicit your personal banking information or ask you to transfer money in connection with a job offer or interview. We also won’t reach out to you directly via phone or SMS without your permission or knowledge. For information about how to apply for our open roles, visit our Careers page at https://www.squarespace.com/about/careers. If you’ve received a suspicious communication about a potential career opportunity with us, please report it here https://www.squarespace.com/hr-inquiries. To report a possible scam on LinkedIn, please head to: https://www.linkedin.com/help/linkedin/ask/TS-RPS
Salaries
Posted range
$86K/yr – $138K/yr
Taken straight from the job posting.
Marketing Team
People
HR / Recruitment
Marketing Leadership
Funding
Funding History
- Nov 2023Post IPO Secondary
- Mar 2021Series Unknown • $300M
- Dec 2017Secondary Market • $200M
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