Responsibilities

• Lead the development of media planning tools and products that empower advertisers to build and activate smarter, performance-driven campaigns across onsite, offsite, and in-store channels.
• Translate advertisers and stakeholder needs into scalable product solutions that streamline planning, targeting, forecasting, and in-platform execution workflows.
• Leverage hands-on keyboard experience within key platforms (e.g., The Trade Desk, DV360, Meta) to inform planning tools, validate strategy, and optimize performance.
• Champion innovation by integrating new media products and capabilities into planning recommendations, ensuring alignment between planning strategy and real-world platform execution.
• Collaborate cross-functionally with Product, Engineering, Analytics, and Sales to bring new planning features and activation-enabled solutions to market.
• Represent planning and activation priorities in cross-functional forums; proactively unblock challenges with clear, solution-oriented communication.
• Identify gaps in current planning and activation workflows; develop solutions that improve efficiency, accuracy, and campaign performance.
• Stay ahead of industry trends, shopper behavior, and platform capabilities to continuously evolve both planning strategy and activation approach.
• Build and manage third-party partnerships that enhance planning and activation capabilities, including audience data, inventory forecasting, and measurement solutions.
• Advocate for a test-and-learn mindset by executing and optimizing live campaigns, piloting new planning products, and iterating based on performance insights.

Requirements

• 5 plus years in media planning or product strategy, ideally within retail media, digital advertising, or eCommerce.
• Proven track record of developing media planning tools or products that support omnichannel campaigns (onsite, offsite, in-store).
• Direct hands-on (in-platform) experience executing and optimizing campaigns within major media buying platforms (e.g., The Trade Desk, DV360, Meta, Pinterest), with a clear understanding of how planning decisions translate into activation and performance.
• Strong understanding of retail media networks, shopper behavior, and closed-loop measurement.
• Fluent in all aspects of media planning, including media math, inventory forecasting & availability & digital formats, with a proven history of developing media ecosystems deliver on marketing objectives
• Ability to translate business needs into scalable product features and planning workflows.
• Comfort with data analysis and performance metrics, working closely with analytics and engineering teams.
• Experience managing third-party partnerships for audience data, inventory forecasting, or measurement.
• Strong cross-functional collaboration skills, especially with Product, Engineering, Analytics, and Sales.
• Excellent communication and stakeholder management, able to represent planning priorities and unblock challenges.

Benefits

• Competitive wages paid weekly
• Access to up to 50% of your earned wages before payday, via our partnership with Stream
• Associate discounts
• Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
• Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
• Leaders invested in your training, career growth and development
• An inclusive work environment with talented colleagues who reflect the communities we serve