Senior Media Relations Specialist

Evansville, IN (On-site)

$52K/yr – $55K/yrSenior Level2+ years expFull time

Posted 2 hrs ago

Job Description

Responsibilities

  • Develop and implement media relations strategies that align with the University’s long-term goals, academic priorities and brand position.
  • Serve as a primary media contact for the University and a trusted advisor to leadership on media engagement.
  • Build and maintain strong, collaborative relationships with local, regional and national media.
  • Research, write and distribute press releases, media advisories, story pitches, statements and feature stories to secure earned media placements.
  • Coordinate and respond to media requests, facilitate interviews with faculty, staff and University leadership and plan and lead University press conferences.
  • Develop proactive strategies to promote academic, research and scholarly work through media channels.
  • Monitor media coverage, higher education trends and reputational issues to provide awareness and recommendations to University leadership.
  • Track key media metrics and compile regular reports to evaluate performance.
  • Maintain the University’s Strategic Communication online Newsroom and Media Experts Guide.
  • Assist with University-wide crisis communication planning and serve as a backup to the Chief Communications Officer during emergencies. Develop clear and confident messaging in response to reputational issues, crises or emerging challenges.

Requirements

  • Bachelor’s degree in journalism, public relations, marketing or related field.
  • Minimum of 2 years of progressively responsible experience in public relations, journalism or public affairs.
  • Demonstrated success in securing impactful media coverage and shaping public narratives.
  • Strong understanding of modern media, digital platforms and social media best practices.
  • Exceptional writing, editing and interpersonal communication skills.
  • Ability to manage multiple priorities in a dynamic, deadline-driven environment.
  • Ability to collaborate with University departments, faculty and leadership
  • Familiarity with digital communication tools and basic mobile or desktop video production and editing, media monitoring and analytics tools (e.g., Cision, Sprout, Google Alerts).
  • Ability to think strategically and craft compelling narratives.
  • Able to handle sensitive or controversial topics with professionalism and discretion.

Preferred

  • Master’s degree in communications, journalism, public relations, marketing or related field.
  • At least 5 years of progressively responsible experience in public relations, journalism or public affairs.

Benefits

  • Affordable medical, dental, vision, life and short term and long-term disability insurance plans.
  • Retirement plan where the University makes the total contribution equivalent to 11% of annual salary.
  • Full tuition fee waiver for employees/75% for spouses and dependent children.
  • Vacation and sick time
  • Holiday pay
  • Free access to Recreation, Fitness & Wellness Center.
  • Access to on-campus University Health Center and Dental Hygiene Clinic.

Salaries

Posted range

$52K/yr – $55K/yr

Taken straight from the job posting.

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Senior Media Relations Specialist

USI Department of History · Evansville, IN · On-site