Senior Media Relations Specialist

Responsibilities

• Increase US awareness of Hadassah by generating news stories, drafting and placing op-eds bylined by senior members of the volunteer (lay) and professional leadership, and managing media relations for national symposia, conferences and other programs.
• Identify opportunities for US media coverage of the medical center’s innovations, research and specialist expertise; collaborate with Hadassah’s Israel PR team and the medical center’s PR office to obtain information and arrange interviews; stay abreast of the medical center’s activities by monitoring traditional and social media; follow mainstream US medical and healthcare news and the journalists reporting it.
• Advise, support and supplement the media relations needs of Hadassah’s chapters and regions; stay abreast of contacts at local Jewish media; identify ways to generate attention in Jewish communities that no longer have a dedicated news outlet.
• Develop polished news releases, news alerts, backgrounders, fact sheets, talking points, FAQs, bios , media plans and story pitches in virtually finished form.
• Work with the Media Relations Associate to make sure Hadassah’s myriad media lists are accurate and up-to-date, and to create new lists as needed.
• Assist the Director, Media & Public Relations, with reports, plans, presentations, analyses, budgeting and similar activities.
• Other duties as required.

Requirements

• A BA or MA in English, Public Relations, Public Affairs or Communications
• A minimum of 5 to 8 years of increasingly senior experience in Media Relations, Public Relations, Publicity, Public Affairs or Communications at mission-driven organizations or institutions, or the PR firms representing them.
• A track record of securing coverage by major digital, broadcast and print outlets
• Experience collaborating with colleagues at all levels across large, complex organizations.
• Experience managing interviews, including prepping interview subjects and troubleshooting during interviews.
• Experience with these or similar web-based platforms: Meltwater (media database and content distribution), Basecamp and Monday.com (project management), Canva (presentation and graphic design)