Senior Media Relations Specialist

Responsibilities

• External Media Relations
• Develops and implements national/regional proactive PR plans for marquee and differentiating services and events. Works with marketing and digital leadership and internal communications to execute successful multi-platform plans
• Manages and prioritizes across responsibilities: assigned service lines, incoming media calls, pitches, opportunistic stories, etc.
• Writes and edits media materials, ranging from press releases, talking points, media advisories, messages
• Maintains existing relationships with reporters, while building relationships with new reporters, through incoming media requests and proactive pitching
• Coordinates and supports media team involvement in any institutional events, establishing themselves as a reliable member on the team
• Strategic Communication Development
• In collaboration with the Manager and Director, develop and execute PR plans for specific assigned priority services
• Meets regularly with leadership, service physicians, and clinical staff, building strong relationships within the service
• Identifies potential media story opportunities and works proactively with the Manager and Director to develop and execute an integrated media strategy and messages

Requirements

• Bachelor's Degree (Required)
• 5 years Related and progressive experience (Required)
• Experience developing public relations, marketing, advertising and digital communications strategies.
• Excellent written communication skills, including writing for web, social media, marketing and traditional media and editing for all audiences.
• Strong understanding of online communications and tools.
• Experience with media distribution platforms and research and evaluation tools for marketing, advertising, web and media relations.
• Ability to display initiative, work autonomously, and offer solutions to problems.
• Consistently able to display independent thinking and assume responsibility for projects.
• Displays sound judgment and is able to make independent decisions guided by the business goals of the department and organization.
• Ability to work in a fast-paced environment, to manage multiple projects simultaneously and to prioritize workload.

Preferred

• Master’s Degree (Preferred)

Benefits

• Comprehensive health coverage, including medical, prescription, infertility, and transgender health services.
• Generous paid time off, including vacation accrual from day one, sick leave, holidays, and a personal day.
• Financial wellness support, including a 401(k) plan and healthcare and dependent care spending accounts.
• Employer-paid life, AD&D, and long-term disability coverage, with optional supplemental plans.
• Additional perks, including tuition assistance, fitness resources, employee assistance, commuter benefits, and more.