Senior Media Relations & Editorial Strategist

Minneapolis, MN (Hybrid)

$91K/yr – $115K/yrSenior Level6+ years expFull time

Posted 3 weeks ago

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Job Summary

Media relations lead for a science and engineering college, turning research and faculty wins into earned coverage and institutional stories.

  • Own story discovery and pitching to national and higher-ed reporters, shaping visibility and thought leadership.
  • Build and coach spokespeople, manage interviews and crisis comms, and align with university communications for strategic announcements.

Job Description

Responsibilities

  • Lead Media Relations and University Communications Partnerships
  • Serve as the primary media relations contact for the College of Science and Engineering.
  • Identify, develop, and pitch newsworthy stories, research discoveries, faculty achievements, and institutional milestones to University Marketing and Communications and external media outlets.
  • Build and maintain productive relationships with local, regional, national, trade, and higher education journalists.
  • Manage media interviews, press inquiries, and reporter requests involving faculty, researchers, students, and college leadership.
  • Collaborate with University Marketing Communications on institutional announcements, major research stories, and reputation-building initiatives.
  • Create and distribute media materials including press releases, media advisories, backgrounders, talking points, and briefing documents.
  • Develop communications planning and execution during sensitive, high-profile, or crisis-related situations in coordination with college and University leadership.
  • Research, interview, write, and edit feature stories, news articles, profiles, and long-form content that highlight the college’s research, teaching, innovation, and community impact.
  • Produce editorial content for print and digital publications, websites, magazines, fundraising materials, newsletters, and strategic communications initiatives.
University of Minnesota logo

University of Minnesota

One of the nation’s largest schools, the University of Minnesota offers baccalaureate, master’s, and doctoral degrees in virtually every field—from medicine to business, law to liberal arts, and science and engineering to architecture. The University of Minnesota system is made up of five campuses in Minnesota including Crookston, Duluth, Morris, Rochester, and the Twin Cities (Minneapolis/St. Paul). University of Minnesota Extension provides outreach and education services to Minnesota's communities through science-based knowledge, expertise and training.The University of Minnesota was recognized by Forbes in 2018 in the Best Employer, Best Employer for Diversity, and Best Employer for New Grads categories.

Founded in 2007
Minnesota, USA
28K employees (535 in marketing)

Traffic Signals

Monthly Visitors
8.9M
Monthly Google Ads Budget
$782.6K
Traffic Source Mix
Search
45%
Direct
47.8%
Referral
6.1%
Social
0.7%
Paid
0.3%

Headcount Trend

Current headcount: ~28K

Marketing Team

Marketing Team Size
535 (2% of company)
Median Career Experience
13 years
Median Tenure
6.1 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$97.1M
Last Raise
$25K
Grant, 2 years ago

Funding History

  • Dec 2023
    Grant • $25K
  • May 2023
    Grant • $20M
  • Apr 2023
    Grant • $10M

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