Senior Media and Public Relations Lead

New York City, NY (Hybrid)

$170K/yr – $190K/yrSenior Level10+ years expFull time

Posted 1 day ago

Job Description

Responsibilities

  • Develop and own media strategy aligned with core business priorities, including promotion of major initiatives, executive thought leadership positioning, and media relations for the CEO and senior team.
  • Identify opportunities, pitch, and secure impactful coverage across broadcast, print, digital, and podcast media.
  • Develop executive positioning and drive media readiness for CEO and leadership team: advise on messaging, manage media interview preparation and bookings, and reactive commentary.
  • Oversee drafting and distribution of press releases announcing product launches, partnerships, milestones, and other newsworthy company developments
  • Develop thought leadership content including executive bylines, op-eds, contributed articles, and media briefing materials that position DriveWealth as an industry authority.
  • Own conference strategy including evaluation and selection of high-impact events, securing keynote and panel opportunities for executives, coordinating with partners and clients for co-marketing and speaking slots.
  • Develop and execute award strategy to strengthen brand reputation and visibility—identify tier-one industry, executive, and workplace culture awards aligned with company positioning, own submission process and content development.
  • Manage external Media Agency, ensuring efficient workflows, and cross-functional coordination across social, PR, conference/event, and executive workstreams.
  • Protect and elevate the brand through proactive reputation management, media monitoring, and rapid-response issue mitigation.
  • Advise on crisis communications scenarios, escalation protocols, and stakeholder messaging in partnership with cross-functional teams.

Requirements

  • 10+ years of experience in public relations, corporate communications, media relations, preferably within financial services, fintech, technology, or a highly regulated industry
  • Established relationships with top-tier financial, business, technology, fintech media with a demonstrated ability to secure meaningful media coverage
  • Proven experience developing and executing integrated PR communication strategies aligned with business objectives
  • Demonstrated ability to counsel senior executives and serve as a trusted communications advisor
  • Exceptional written and verbal skills, with ability to translate complex financial, technical, and business concepts into compelling, accessible narratives
  • Demonstrated experience managing media inquiries, executive communications, thought leadership, and strategic media opportunities
  • Experience developing and executing proactive PR campaigns, corporate announcements, and communications initiatives that elevate brand visibility and reputation
  • Strategic thinker with strong business judgement, sounds editorial instincts, and the ability to identify opportunities that strengthen the company’s reputation and market presence
  • Familiarity with social media, digital communications, media monitoring, and AI-enabled tools to support content development, communications planning, and performance measurement
  • Experience managing external PR agencies, consultants, and other communications partners

Preferred

  • FINRA Series 24 license is a plus, but not required

Benefits

  • We do our best work when we're in the same room. To maintain the speed our partners expect, our New York, Chicago, and Lithuania teams work in office on a hybrid schedule.
  • We provide competitive compensation, equity, and a 401(k) match.
  • We also offer Medical insurance, Dental insurance, Vision insurance, Disability insurance, and Paid Parental Leave, along with a wellness reimbursement, a company-provided phone, and a personal development allowance.
  • Finally, we value the time you spend away from the office with generous Paid Time Off (PTO) and observed holidays.
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DriveWealth

2.8 Glassdoor

DriveWealth is a global B2B financial technology platform. Our core business is providing Brokerage-as-a-Service, powering the investing and trading experiences for banks, broker dealers, asset managers, digital wallets, and consumer brands. DriveWealth’s APIs provide our Partners with a modern, extensible, and flexible toolkit to develop everything from traditional investment workflows to more innovative techniques such as rounding up purchases into fractional share ownership. DriveWealth, LLC is a registered broker dealer, member of FINRA and SIPC. Visit legal.drivewealth.com for full disclosures.

Founded in 2012
New York, New York, USA
35% recommend to a friend
56% CEO approval

Salaries

Posted range

$170K/yr – $190K/yr

Taken straight from the job posting.

See all DriveWealth salaries

Marketing Team

Median Tenure
0.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$550.8M
Last Raise
$450M
Series D, 5 years ago

Funding History

  • Aug 2021
    Series D • $450M
  • Oct 2020
    Series C • $56.7M
  • Nov 2017
    Series B • $21.1M

Recent News

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Senior Media and Public Relations Lead

DriveWealth · New York City, NY · Hybrid