Responsibilities

• Builds well-crafted, well-researched and strategic cross-channel media plans for assigned clients while delivering best-in-class optimization and reporting.
• Provides POVs on various media opportunities.
• Provides research/rationale to back up media recommendations.
• Works under minimal supervision to track timelines and deliverables and manages resource allocation on assigned accounts.
• Meets with potential vendors to assess their capabilities.
• Helps with the approval of monthly media billing and invoice reconciliations.
• Participates in new business pitches and RFPs if needed.
• Responsible for all execution and reporting (in conjunction with supporting staff).
• Develops direct relationships with clients to foster trust and partnership.
• Handles clients' concerns with urgency and diplomacy.

Requirements

• Four-year college degree, preferably in public relations, journalism, communications or a marketing-related field.
• Higher-level education or accreditation in communications or related field preferred.
• Minimum 3-5 years of experience as a media planner/buyer at a full-service ad or media buying agency.
• Broad knowledge and experience in all aspects of media planning and buying.
• Excellent oral and written communication skills.
• Ability to effectively manage, prioritize and report on multiple projects simultaneously.
• Experience in tag management, including Floodlight tracking.
• Ability to translate insights into strategy.
• Proficient in utilizing Scarborough, Nielsen, Comscore, GWI, MRI/Simmons and SQAD media tools for cross-channel planning.
• Excellent presentation skills.