Responsibilities

• own media strategy and planning across paid, programmatic, point-of-care, and agentic, AI-orchestrated channels
• build and defend audience-led plans
• traffic and QA campaigns
• read performance against business objectives rather than vanity metrics
• work directly with internal data, creative, and account teams to translate brand goals into channel-level allocations
• set up attribution and measurement frameworks
• deliver clear, actionable optimization recommendations
• fluency in classic media planning discipline and agentic, AI-driven workflows that drive campaign execution

Requirements

• Proven experience developing and executing media strategy and media plans, ideally in pharma, HCP, or other regulated/healthcare environments
• Hands-on experience across the programmatic and ad tech stack: DSPs, DMPs and/or CDPs, ad servers, and tag/pixel management
• Working knowledge of identity resolution and audience activation, including NPI-level and HCP targeting, addressable and point-of-care/EHR media, and clean room or walled-garden activation
• Strong attribution and measurement fundamentals: multi-touch attribution, marketing mix modeling, incrementality and control-vs-exposed testing, and reading causal lift rather than surface engagement
• Direct experience with agentic campaign orchestration and AI-driven media workflows, including applied prompt engineering and model selection/tuning for planning, audience, or reporting tasks
• Comfort with viewability, brand safety, frequency management, and the compliance and MLR considerations specific to life sciences media
• Strong analytical skills, with the ability to turn campaign data into clear recommendations
• Excellent written and verbal communication for client-facing and cross-functional work
• Ability to work independently in a hybrid setting with strong time management and ownership

Preferred

• Bachelor's degree in Marketing, Advertising, Communications, a quantitative field, or related discipline preferred
• Based within 100 miles of Atlanta, GA preferred, for weekly in-person collaboration