Own and optimize full-funnel programmatic media plans, build measurement foundations, and lead platform partner conversations to drive data-driven outcomes for premium brands.

• Responsibilities: Develop strategic programmatic plans with budget, audience, inventory, and KPI definitions.
• Responsibilities: Lead briefing, setup, forecasting, pacing, and optimization with activation teams.
• Responsibilities: Define audience segmentation using 1P/2P/3P data and platform-native opportunities.
• Responsibilities: Collaborate with analytics to create measurement frameworks and testing roadmaps.
• Responsibilities: Analyze results and translate insights into ongoing strategy.
• Responsibilities: Guide channel roles, programmatic trends, and new technologies.
• Responsibilities: Align with creative, account, and production on messaging and placements.
• Responsibilities: Manage platform partner relationships to stay ahead of innovations.
• Responsibilities: QA programmatic plans and deliverables for accuracy and quality.
• Responsibilities: Present recommendations and results to teams and clients.