Senior Media Planner & Buyer (Digital, Full Channel)
Indianapolis, IN (On-site)
Posted 3 months ago
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Job Description
We’re looking for a media pro who doesn’t just build plans—you own the outcome. Someone who can move seamlessly from big-picture strategy to in-the-weeds execution, turning insights into action and media into measurable impact. This role is built for someone who wants to lead thinking, stay hands-on, and make every dollar work harder—across digital and full-channel media.
WHO WE ARE
Borshoff is deeply embedded in the Central Indiana community, and this is central to who we are as an agency and as citizens. From the movers-and-shakers organizations to the grassroots, to arts and culture, to neighborhood-serving organizations, we get involved and stay involved. We nourish critical relationships with the folks making a difference in our community, connect with the individuals and families they work to serve, and take an active role in supporting causes that make a positive, lasting impact where we work, live and play. Even the Shoffers who live and work in other locations are active in their communities.
POSITION SUMMARY
The Senior Media Planner & Buyer is a digital-first strategist and hands-on execution leader responsible for developing, implementing and optimizing performance-driven media plans across digital channels with integrated support across traditional media where it strengthens outcomes.
This role leads cross-channel strategy with a strong emphasis on paid social, search, programmatic, and streaming, while maintaining fluency in traditional channels (TV, radio, OOH, print) to deliver fully integrated campaigns. The ideal candidate brings deep digital expertise, strong buying acumen, and the ability to translate performance data into smarter, more effective media investments.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
- Develop digital-first media strategies across paid social, search, programmatic, streaming, and emerging platforms
- Integrate traditional media, including TV, radio, OOH, and print, when it supports reach and brand impact
- Translate client goals, audience insights, and performance data into clear media plans
- Manage media buying, negotiations, trafficking, QA, launch, and optimization across platforms
- Monitor campaign performance and adjust strategies to improve efficiency, scale, and results
- Build reporting and insights tied to business outcomes and client goals
- Serve as a trusted media lead in client presentations and internal strategy discussions
- Manage vendor and platform relationships, identifying new opportunities and added value
Borshoff
Borshoff is diverse in experience and perspective, but united when it comes to doing work that makes an impact in the world. We’re proud of what we make and humbled by the responsibility of making it great. We take our work seriously, rather than ourselves. We deliver on our promises, while accepting our imperfections. We bring our full and true selves to the table each day. We set ego aside as a wasteful distraction. We immerse ourselves in culture. We infuse our thinking with power and resonance. We challenge convention and favor what surprises us. As a marketing communications agency, we empower brands to stand out, evoke emotion and inspire action. By unearthing how our clients can positively impact people's lives, we use the fire of our understanding to create unexpected ideas that drive business growth. Borshoff is a nationally certified Women’s Business Enterprise (WBE).
