Minty is seeking a Senior Media Manager to lead the strategy, execution, and optimization of programmatic media across on-property and off-property channels. This role is AI-native, requiring a leader who treats AI and AI agents as core collaborators to accelerate media planning, automate trafficking workflows, and continuously optimize performance at scale.

Reporting to the CMO and working cross-functionally with product, marketing, and sales, this role will define how Minty activates media to drive growth for both shopper and ecommerce brand audiences. You will own media strategy, client-facing proposals, and hands-on execution—ensuring campaigns are launched, optimized, and scaled with precision.

This is a high-impact role responsible for translating Minty’s Proactive Commerce platform into high-performing media programs that drive measurable outcomes, revenue growth, and long-term brand partnerships.

Who You Are

You are a media leader who thrives at the intersection of strategy, execution, and performance. You are deeply experienced in programmatic media and comfortable owning both high-level planning and hands-on implementation.

You are AI-native—leveraging AI tools and agent-based workflows in every aspect of media planning, buying, trafficking, and optimization. You don’t just use AI; you rely on it to increase speed, precision, and impact.

You excel in client-facing environments, can translate complex media strategies into clear, compelling proposals, and are energized by operating in fast-moving, ambiguous environments.

What You Will Do

Media Strategy & Planning:Develop and lead programmatic media strategies across on-property and off-property channels, aligning with both shopper and ecommerce brand objectives.

Client-Facing Leadership:Build and present media plans, proposals, and performance narratives to internal stakeholders and external partners, clearly articulating strategy, value, and expected outcomes.

Programmatic Execution:Own end-to-end campaign execution including platform setup, trafficking, QA, launch, and ongoing management across DSPs and ad platforms.

Ad Operations & Trafficking:Manage the implementation and trafficking of creative assets, ensuring accuracy, timeliness, and alignment with campaign goals.

AI-Driven Media Optimization:Leverage AI and AI agents to automate campaign setup, optimize bidding strategies, generate insights, and improve performance in real time.

Cross-Functional Partnership:Collaborate with product, product marketing, sales, and analytics teams to align media strategies with broader go-to-market initiatives.

Performance & Analytics:Monitor, analyze, and report on campaign performance, continuously optimizing toward KPIs including ROI, conversion, engagement, and revenue impact.

Testing & Innovation:Design and execute rapid testing frameworks to identify new channels, formats, and strategies that drive incremental growth.

Operational Excellence:Build scalable workflows and systems for media execution, leveraging AI to reduce manual effort and increase throughput.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field
• 5–8 years of experience in media planning, programmatic advertising, or ad operations
• Hands-on experience with DSPs, ad servers, and programmatic platforms
• Proven experience managing end-to-end campaign execution, including trafficking and QA
• Experience developing and presenting client-facing media strategies and proposals
• Familiarity with ecommerce, affiliate marketing, or performance-driven media models
• Strong analytical skills with the ability to translate data into actionable insights
• Experience with AI-powered tools and automation platforms in media workflows

Desired Skills

• Deep expertise in programmatic media (display, native, video, CTV, retail media)
• Experience with both on-site (owned media) and off-site (paid media) activation strategies
• Familiarity with identity resolution, targeting strategies, and measurement frameworks
• Experience working in fast-paced, high-growth environments
• Background in AI-driven marketing, optimization, or decisioning systems
• Strong attention to detail with a focus on executional excellence
• Ability to manage multiple campaigns and priorities simultaneously
• Comfort leveraging AI agents to automate trafficking, reporting, and optimization workflows

What We Offer:

We’re a fully remote company hiring in: FL, GA, MA, MD, NC, NH, NJ, OH, PA, SC, TX, VA

Join us and get access to:

• Great benefits - medical, dental, vision and more
• Flexible vacation designed to enable you to be your best
• 401K plan with company match
• Apple products provided to set up your home office
• Peer-to-peer micro bonus environment powered by Bonusly
• Performance appraisal & recognition system powered by 15Five
• Home internet reimbursement