Responsibilities

• The Senior Media Buying and Execution Manager is responsible for planning, negotiating, buying, activating, and evaluating Razny Jewelers' paid media programs across digital, social, and traditional environments
• They will also oversee reporting, ongoing campaign optimization, and media reconciliation
• Participate in shaping strategy and lead media plan development
• Identify, organize, purchase, and negotiate cost-effective, scalable, and targeted media agreements across channels
• Responsible for relationships with third-party vendors – e.g., keeping current on all offerings, investment levels, ad types, and inventory
• Lead insertion order (IO) creation and trafficking for all media buys
• Oversee budget management, reconciliation, post-buy analysis, reporting, and billing for all media buys and campaigns
• Develop, implement, and measure all co-op media programs
• Serve as the primary point of contact for all co-op marketing needs
• Develop and maintain close working relationships with Razny’s co-op partners and brands

Requirements

• Senior level role requiring in-depth knowledge of digital channels, including paid social and social shopping (Instagram, LinkedIn, Facebook), search, display, video, streaming, traditional (TV, print, OOH, and radio), and emerging channels such as Reddit
• Evaluate and test emerging media opportunities, including advertising within AI-driven and LLM-based platforms
• Must have experience planning, negotiating, buying, activating, and evaluating paid media programs across digital, social, and traditional environments