Senior Media Buying and Execution Manager

Highland Park, IL (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Razny Jewelers' media strategy and execution across paid, co-op, and emerging channels.

  • Own end-to-end media planning, trafficking, and optimization across programmatic, search, social, and traditional channels.
  • Strong track record negotiating IOs, managing vendors, and budgeting.
  • Experience overseeing co-op funds, partnering with brands, and ensuring compliance.

Job Description

Responsibilities

  • Participate in shaping strategy and lead media plan development.
  • Identify, organize, purchase, and negotiate cost-effective, scalable, and targeted media agreements across channels.
  • Responsible for relationships with third-party vendors – e.g., keeping current on all offerings, investment levels, ad types, and inventory.
  • Lead insertion order (IO) creation and trafficking for all media buys.
  • Oversee budget management, reconciliation, post-buy analysis, reporting, and billing for all media buys and campaigns.
  • Develop, implement, and measure all co-op media programs.
  • Serve as the primary point of contact for all co-op marketing needs.
  • Develop and maintain close working relationships with Razny’s co-op partners and brands.
  • Monitor and track co-op fund usage, ensuring compliance with guidelines and helping maximize Razny’s co-op dollars.
  • Own, ideate, build, and implement optimization strategies for programmatic campaigns across multiple channels (banner, video, audio, native, etc.)
Razny Jewelers logo

Razny Jewelers

For over 70 years, Razny Jewelers has been Chicagoland's favorite family owned & operated jeweler. In addition to custom creations, we offer the world's top names in timepieces and fine jewelry, including Rolex, Patek Philippe, Breitling, Cartier, Tudor, Tag Heuer, Tissot, Messika, Lagos, and Etho Maria. “When it’s your name on the door, it’s more than a business. It’s your legacy,” acknowledges Ingrid Razny. “Customers from all over the Chicago area and beyond come to shop at Razny Jewelers. Clients who relocate still count on us to handle their jewelry and timepiece needs ... They trust us to help them commemorate milestones and celebrate precious moments.” We also specialize in custom engagement ring and wedding band design services. Thinking of popping the questions? We are delighted to unveil our exclusive bridal collection, inspired by the couples who have made us a part of their happily ever after for over three generations — Forever by Razny. Available now at all four locations, it reflects perfectly love's individuality.If you would like to live your passion as a member of the Razny Jewelers team of specialists, please see the career opportunities we offer.

Founded in 1951
Addison, Illinois, USA
75 employees (12 in marketing)

Traffic Signals

Monthly Visitors
87.2K
Monthly Google Ads Budget
$27.1K
Traffic Source Mix
Search
32%
Direct
46.2%
Referral
4.9%
Social
14.5%
Paid
2.2%

Headcount Trend

Current headcount: ~75

Marketing Team

Marketing Team Size
6 (8% of company)