Responsibilities

• Plan, execute, and optimize campaigns across multiple DSPs (e.g., DV360, Yahoo DSP) and native ad platforms (e.g., Taboola, Outbrain) with a clear focus on hitting performance and revenue targets.
• Own revenue growth across assigned channels, taking new initiatives from testing to scaled, material revenue impact.
• Leverage AI and automation tools to drive smarter optimization, faster insights, and continuous performance improvements.
• Pilot new lines of business and offers, managing campaigns end‑to‑end and rapidly iterating from initial tests to scalable, revenue‑generating programs.
• Optimize toward core business KPIs (Revenue, GPM, CAC, CPA) through data-driven bidding, segmentation, and supply strategy.
• Collaborate with compliance, product, and analytics teams to ensure campaigns align with brand standards and vertical-specific requirements.
• Leverage first-party and third-party data to build high-performing targeting and retargeting strategies.
• Monitor, analyze, and communicate performance trends regularly, identifying opportunities to expand and scale successful initiatives.
• Stay current on programmatic and native platform updates, identifying new opportunities to improve performance and scale.

Requirements

• 3-5+ years of hands-on media buying experience across DSPs (DV360,
• StackAdapt, Yahoo DSP, etc.) and native ads (Taboola and Outbrain), ideally in performance-driven or financial categories.
• Proven success managing $250K+ in monthly spend with a focus on measurable outcomes (e.g., ROAS, CPA, GPM).
• Deep understanding of audience targeting, optimization, and data integrations toimprove campaign efficiency and scale.
• Demonstrate a willingness to take calculated risks, test unconventional ideas, and move quickly based on performance data.
• Experience with Dynamic Creative Optimization (DCO) and creative testing methodologies.
• Analytical mindset with proficiency in Google Analytics, Tableau, Looker, and platform reporting.
• Strong communicator who can translate data into actionable insights and partner effectively with internal stakeholders.
• Self-starter who thrives in fast‑paced, growth‑oriented environments and is motivated by clear goals, accountability, and measurable wins.
• Fast‑Paced & Adaptable: Able to pivot quickly as platforms, algorithms, and market conditions change - maintaining performance while navigating ambiguity.
• Resilient & Results‑Focused: Stays focused and motivated through volatility, performance swings, and aggressive goals, using setbacks as learning opportunities.

Benefits

• The annual base salary for this position is expected to be between $160,000 to $175,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off.