Responsibilities

• Meta Campaign Management: Build, launch, and manage Meta advertising campaigns for our better-for-you candy brand, owning performance from creative testing through scaling.
• Budget & Spend Allocation: Manage daily and monthly ad spend, reallocating budget across campaigns and audiences to hit CPA/ROAS targets.
• Performance Analysis: Monitor key metrics (CTR, CPA, ROAS, CPM) daily, diagnosing underperformance and acting on it quickly.
• A/B Testing: Run structured tests on creative, copy, audiences, and placements, and turn results into repeatable playbooks.
• Cross-Functional Collaboration: Partner closely with Creative and CRO teams to brief new assets and improve full-funnel conversion.
• Reporting: Maintain clear, accurate reporting on spend, performance, and key learnings for leadership review.

Requirements

• 5+ years of hands-on experience managing Meta (Facebook & Instagram) advertising campaigns, ideally in eCommerce or DTC.
• Proven experience managing meaningful monthly ad spend with clear accountability for CPA/ROAS targets.
• Deep fluency in Meta Ads Manager — campaign structure, bidding strategies, audience building, and placement optimization.
• A strong analytical foundation: you read performance data daily and translate it into clear next actions.
• Experience briefing and collaborating with creative teams to keep ad content fresh and high-performing.
• Comfort working on-site, in a fast-paced, hands-on environment where priorities can shift quickly.
• Excellent communication skills and the ability to report on performance clearly to non-technical stakeholders.
• Bonus: experience with Google Ads or TikTok Ads, or with food, beverage, or CPG brands.