Responsibilities

• Own end-to-end media buying for DREAMLABS clients, especially paid social (Meta / Facebook / Google)
• Manage and scale campaigns with monthly spend of $1M+ with discipline and performance focus
• Build and maintain advanced testing frameworks
• Collaborate tightly with creative, data, and growth teams to maximize performance
• Track performance using first-party data, attribution tools, and dashboards (e.g., Northbeam, Triple Whale, GA4)
• Provide actionable insights across ROAS, MER, CAC, Audience cohorts, and lifetime value signals
• Communicate strategy, pacing, and optimization recommendations clearly to internal teams and C-suite stakeholders
• Mentor and elevate junior and mid-level media buyers
• Serve as a strategic escalation point on complex performance challenges
• Lead high-stakes accounts managing $1M+ monthly ad spend and oversee $20M+ cumulative Facebook ad spend across multiple brands/funnels

Requirements

• Experience with Northbeam, Triple Whale, Hyros, or similar tracking and attribution tools
• Experience with TikTok, Google Ads, or CTV at scale
• Worked at performance-driven agencies (e.g., Common Thread Collective, Mutesix, Hawke Media)
• Strong understanding of full-funnel attribution, blended metrics, and incremental lift testing
• Proven Experience: You've personally managed $20M+ in Facebook ad spend and have a track record scaling accounts profitably
• High-Spend Comfort: You've managed accounts spending $1M+ per month, and thrive optimizing at scale
• Ecommerce Expertise: Deep experience with performance marketing principles and ecommerce DTC client realities
• Strategic & Analytical: You think beyond the dashboard — you build playbooks that improve performance over time (not just tweak settings)
• Creative Partner: You understand the role creative plays in performance and can provide strategic feedback that improves outcomes
• Autonomous & Ownership-Driven: You take ownership of outcomes, bring ideas first, and execute with precision in fast-paced environments
• Excellent Communicator: You can translate data into actionable recommendations for both internal and external stakeholders

Benefits

• Work with founders who built and scaled their own brands to 8 & 9 figures
• High-impact clients across high-growth ecommerce brands
• Autonomy to build and own strategic performance playbooks
• Competitive compensation + bonus structures tied to performance with room for scale