Responsibilities

• Own a portfolio of DTC Meta accounts end to end.
• Full autonomy over structure, testing cadence, creative strategy, and scaling decisions.
• Run weekly client calls, own the relationship, and be held accountable to aMER and nCPA.
• You will be one of the most senior buyers on the team and your fingerprints will be on accounts that matter.
• You can walk into an underperforming account and identify the real problem within 48 hours.
• You have owned client relationships completely. Not just executed tasks handed to you.

Requirements

• 5+ years running Meta paid media for DTC eCommerce brands doing 8 or 9 figures in revenue.
• Proven experience managing $200K to $1M+ in monthly ad spend.
• Deep command of new customer acquisition strategy.
• Exclusion stacks, broad creative-led targeting, CBO with ad set minimums.
• Fluency in measurement beyond platform attribution.
• You understand multi-touch attribution, media mix modeling, and incrementality testing. You have worked with tools like Northbeam, Rockerbox, or Triple Whale, or you have run geo-based lift tests.
• You know why last-click lies and you can explain it to a founder
• You think in aMER and nCPA.
• You know the difference between platform CPA and true nCPA and why it matters.
• You can walk into an underperforming account and identify the real problem within 48 hours.
• Whether it is creative, structure, measurement, or the offer itself.
• You have owned client relationships completely.
• Not just executed tasks handed to you.
• Agency background required.