Senior Marketplace Strategy Specialist at Swell Media | Portsmouth, NH

Swell Media

Senior Marketplace Strategy Specialist

Portsmouth, NH (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive advanced analytics and omnichannel optimization for ecommerce clients, turning data into actionable growth across DTC and marketplaces.

Own cross-platform dashboards and weekly performance analyses (ROAS/ACOS) for client accounts.
Must-have: 5+ years in DTC ecommerce analytics with Power BI/Looker Studio.
Standout: Hands-on experience with retail marketplaces (Amazon, Walmart, Target) and data automation.

Job Description

Responsibilities

Primary Focus: Advanced analytics, cross-platform strategy, campaign expansion/rollout, and client facing reporting.
Omnichannel Reporting: Build and maintain comprehensive performance dashboards using Google Looker Studio, Microsoft Power BI, Excel, and other tools to track KPIs across multiple platforms.
Performance Analysis: Conduct weekly and monthly deep dives into sales data, advertising spend (ROAS/ACOS), and conversion rates to identify trends and optimization opportunities.
Catalog & Data Management: Work as part of the team that ensures product listings, pricing, and promotional data are accurate and up to date across retail and DTC platforms.
Strategic Insights: Collaborate with team to review trends and provide data-backed recommendations to help improve overall sales performance.
Analysis and Reporting: Responsible for ensuring all client dashboard, reports, and reviews are executed on time.
Reporting/Data Design: Works directly with the leadership and the development team to constantly expand, refine, and improve our automation and reporting systems.
Retailer and Marketplace Optimization: Active role in helping marketing and merchandising teams analyze and execute performance enhancements on platform.
Omnichannel Strategy: Work with team to advise clients on how to balance media spend between DTC, Amazon, Walmart, and Target to maximize total brand growth.

Requirements

Advanced Excel: You should be a "power user" (Pivot Tables, VLOOKUP/XLOOKUP, complex formulas, and data cleaning).
Direct Platform Experience: 5+ years of hands-on experience specifically within DTC Ecommerce, Amazon Seller/Vendor Central and/or Walmart/Target portals.
Technical Stack: Expert-level proficiency in Power BI and/or Looker Studio (SQL or Python knowledge is a major plus at this level).
Business Acumen: Solid understanding of ecommerce P&Ls, including Amazon fees, shipping costs, and advertising margins.
Detail Orientation: High level of accuracy when managing large datasets, reviewing trends, creating dashboards and implementing content or merchandising changes.
Education- Bachelors degree in Business, Analytics, or Economics.

Preferred

SQL or Python knowledge is a major plus

Benefits

The chance to be a part of a growing company and the next success story
Amazing opportunities for career development
Recognition programs
Employee referral bonus
Hybrid work schedule; 2 days in the office, 3 days working from home
Fun and collaborative work environment
Casual dress code
Insurance Coverage (medical, dental, vision, life, and disability)
401(k) retirement plan, with employer 4% match
Work/life benefits, including mental health and wellbeing support

Swell Media

Our vision is clear. We want to be the most effective, insights-driven media agency anywhere, by crafting purposeful media solutions to help you overcome challenges today and prepare for tomorrow.

Founded in 2013

Portsmouth, New Hampshire, USA

27 employees (15 in marketing)

www.swell-media.com