Responsibilities

• Strategic Planning & Ideation - Work directly with clients to provide strategic planning, ideation, and optimization of new cross-channel (email, web, push, social, SMS, etc.) campaign programs, personalization initiatives, and overall marketing calendar planning, primarily for lifecycle and retention programs. - Write briefs and approve all created assets. - Ensure all recommendations have a clear and concise methodology, are appropriately sized to maximize impact and ease of execution, and instill confidence in the results. Analytics & Optimization - Provide ongoing analytics and optimization support, creating dashboards and reports that show metrics and solutions for continued growth or strategic pivots. - Continually track and develop a clear record of incremental revenue sourced from owned initiatives. Client Relationship Management - Develop strong relationships and rapport with clients, instilling confidence in agency work and fostering advocacy and referrals. Sales & Growth Support - Participate in sales pitches and scoping conversations as a multi-channel growth subject matter expert. - Help identify the appropriate level of effort required to support new projects, extensions, renewals, and expanded scopes.

Requirements

• 8+ years of experience providing lifecycle or retention marketing strategy (direct agency experience preferred).
• Extensive knowledge of email, SMS, and push channels, as well as top-of-funnel marketing.
• Solid track record of growth marketing successes, with hands-on platform experience in automation tools such as Iterable, Braze, Segment, Klaviyo, or Customer.io.
• Direct experience leveraging data for complex personalization marketing programs.
• Direct experience providing marketing campaign and program analysis using BI tools (Looker, Tableau) or analytics tools (Mixpanel, Amplitude).
• Demonstrated ability to manage multiple workstreams and stakeholders simultaneously.
• Hands-on approach that delivers sharp strategic insights for clients.
• Strong technical edge with current knowledge of consumer behavior trends, cross-channel marketing, and digital growth strategies.

Preferred

• Understanding of AI decisioning tools with current practical application.
• Superior written and communication skills with strong organizational abilities.
• Excellent attention to detail, with the ability to synthesize information from emails and documents into actionable tasks.
• Experience with project management tools.
• Great intuition and a proactive nature.
• Ability to manage multiple projects and clients simultaneously in a fast-paced environment.

Benefits

• Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact.
• An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.
• AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.
• Generous vacation policy: Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being.
• Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences.
• Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.
• APPLY is a safe, respectful, and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace where everyone belongs. Learn more in our Diversity, Equity, and Inclusion (DEI) section. For recruitment accommodations, please email careers@applydigital.com .