Head of Marketing
Teilur Talent
New York City, NY (Remote)
$8K/mo - $12K/moIn-houseFull-timeSenior level12+ years exp.
15 hrs ago
Senior Marketing Specialist
District of Columbia, USA (Hybrid)
$80K/yr – $95K/yrSenior Level5+ years expPermanent
Posted 2 weeks ago
Job Summary
Own and steer multi-program marketing plans and campaigns, from renewal drives to conference participation, with data-driven optimization and cross-team collaboration.
- Shape yearly marketing plans and track KPI-driven outcomes
- Lead cross-functional projects including events, data transfers, and partner coordination
Job Description
Responsibilities
- Manage and execute annual marketing plans across multiple certificant-facing programs
- Own certification renewal and reinstatement marketing campaigns—boosting renewals and winning back lapsed certificants
- Monitor and report on Candidate Forum performance
- Manage the online store, related product sales and budgets, and branded merchandise, including an internal storefront
- Analyze data (NetForum, Tableau, HubSpot, GA4) to inform and drive team strategy
- Support Marketing, Education, CE & Experience, Development/Fundraising, and Corporate Growth teams with data transfers, offer tracking, and direct response projects
- Build and optimize email campaigns for Education, Experience, and Development/Fundraising teams
- Coordinate with external partners on data sharing and cross-promotion
- Support Annual Conference planning and execution; represent the organization as an exhibitor at external conferences
- Manage online/platform vendor relationships, including the digital certificate platform, e-commerce store vendor, print/mail houses, certificate framing vendor, and mobile app vendor
Requirements
- 5+ years developing marketing plans with measurable KPIs
- Digital marketing generalist with some direct mail or traditional-channel marketing experience
- HubSpot marketing automation experience strongly preferred
- Vendor management experience (online platforms/e-commerce)
- E-commerce experience a nice-to-have, not a requirement
- Familiarity with Tableau/BI tools and Google Analytics 4
- Comfortable with public speaking and group interaction, given anticipated trade show travel
- Independent, self-directed project experience
Preferred
- E-commerce experience a nice-to-have, not a requirement
Benefits
- Full benefits package
TorchLight
Torchlight is a creative powerhouse that is committed to transforming brands and creating an impact on overall business. We don't just create campaigns, we build connections that move people.What makes us different? We think like your customers because we are your customers. We're real people who understand what moves audiences because we're a part of that audience. This empathy drives everything we create. We don’t just tell stories; we live them, shape them, and ensure they resonate. When we truly connect with them, your business wins. Because emotional connection rooted in authentic storytelling, creates lasting business advantage.Our mission is simple: become India's most trusted full-service marketing partner by turning great ideas into measurable success. We combine strategic thinking with creative execution to help brands at every stage of their journey.Let’s build something that moves people together.You can reach out to us at corporate@thetorchlight.in
Salaries
Posted range
$80K/yr – $95K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
4 (67% of company)
Median Tenure
13.8 years
Marketing Roles Posted (Last 30 Days)
2
Headcount Trend
Current headcount: ~7
Links
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