Responsibilities

• Positioning & Messaging
• - Develop clear, differentiated positioning and messaging frameworks for products, solutions and platforms
• - Ensure consistent messaging across all channels and touchpoints
• Go-to-Market Strategy
• - Lead go-to-market strategy for new products, enhancements and features, partnering closely with the business and sales
• - Define target segments, buyer personas, and customer profiles
• - Develop launch playbooks that align cross-functional stakeholders around shared goals and timelines
• Sales Enablement
• - Create and maintain library of high-impact education and sales tools, including thought-leadership, one-pagers, case studies, product guides, etc.
• - Equip the business and sales with targeted value propositions and competitive messaging

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Significant experience in product marketing, go-to-market strategy, integrated marketing, or a related discipline.
• Proven ability to develop product positioning, messaging, and sales enablement materials that drive business results.
• Experience partnering cross-functionally with sales, product, operations, and senior leadership.
• Strong analytical skills with the ability to translate market and performance data into actionable marketing strategy.
• Excellent written, verbal, and presentation skills.
• Demonstrated ability to manage multiple priorities in a fast-paced, matrixed environment.

Preferred

• Experience in insurance, insurtech, financial services, or a related B2B industry.
• Familiarity with broker and insured audiences and market dynamics.
• Experience supporting global or multi-regional go-to-market initiatives.
• Experience leading thought leadership and external visibility programs.

Benefits

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have an impact on colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.
• Victor offers a connected culture of talented, inspired individuals, and a work environment where colleagues can grow and succeed.
• At Victor, your voice is heard, your skills are sharpened and your ambitions nurtured.
• Marsh is committed to hybrid work, and to an environment that supports flexibility and collaboration.
• Marsh provides health and welfare benefits, tuition assistance, 401K savings and other retirement programs as part of the total rewards package.
• Employee assistance programs are included in the total rewards package.