Senior Marketing Specialist (Hybrid)

Responsibilities

• Support product marketing, partnership activation, strategic events, and demand generation initiatives by developing sales collateral and presentations, product messaging, proof points, web content, and other customer-facing materials.
• Support product/test updates by writing and coordinating updates to existing materials.
• Support product launches by writing sales collateral and web copy, as well as coordinating with designers to produce finished sales collateral.
• Partner with sales, product, legal, and marketing teams to tailor product materials to customer needs, competitive positioning, and buyer priorities.

Requirements

• A bachelor’s degree in a related field, which may include liberal arts, business, marketing, healthcare, or similar field, plus 5 years professional experience in marketing, or a related field.
• Or, a master’s degree in a related field (MBA preferred), with 3 years professional experience in marketing, or a related field.
• Strong academic performance required .Business acumen, including proven expertise in creating marketing strategies based on business objectives.
• It is preferred if experience includes work with a major brand.
• Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication, project management, presentation, and interpersonal skills.
• Proven execution ability, including digital marketing experience.
• Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork.
• Must be comfortable in a fast-paced, changing environment, and have experience in effectively meeting deadlines on-time with a quality product.
• Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.
• Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality.

Preferred

• Workfront proficiency
• Experience writing for healthcare B-to-B audiences (clinician, lab, research)
• Experience in campaign, event, and product marketing
• Experience in writing for varied formats: web, print collateral, presentations, email, and long-form healthcare education (e.g., e-books, white papers, lead magnets)

Benefits

• Medical: Multiple plan options.
• Dental: Delta Dental or reimbursement account for flexible coverage.
• Vision: Affordable plan with national network.
• Pre-Tax Savings: HSA and FSAs for eligible expenses.
• Retirement: Competitive retirement package to secure your future.