Responsibilities

• Conduct market research to identify customer trends, competitor offerings, demographic data, activity, and market trends.
• Collaborate with internal/external creative teams to identify and recommend innovative marketing campaigns/branding ideas, graphic designs, promotional materials and advertising.
• This includes search marketing, lead generation and prospecting efforts, social media marketing, SEO, and digital analysis.
• Oversee campaigns/projects from concept to completion; direct and online.
• Discover effective marketing and promotional channels, including media platforms, to be used to relay product messages to customers.
• Evaluate key performance metrics to manager marketing campaign performance, maximizing ROI.
• Establish and maintain relationships with new and existing clients/vendors through networking and prospecting.
• Develop and display expertise in areas such as events planning, advertising, optimization and content development.
• Design and develop marketing materials.
• Draft press and media releases.

Requirements

• Strong analytical and communication skills.
• Ability to work independently and in a collaborative team environment.
• Demonstrated ability to work in a fast paced, decision-oriented environment.
• Strong interpersonal skills.
• Strong organizational skills and the ability to manage multiple tasks.
• Travel: Minimal travel required.
• Understand the principles of marketing, marketing tools, and techniques.
• Proficient in relevant computer applications.
• Proficient in social media marketing.

Preferred

• Bachelor's degree or equivalent preferred.
• Customer service, marketing or sales experience preferred.