Responsibilities

• Campaign & Channel Execution
• Support lifecycle and integrated campaigns across email, webinar, SMS, direct mail, digital advertising, web, social, and sales channels, including product launches and newsletters.
• Build, test, and deploy campaigns and automations, coordinating audiences, segmentation, personalization, content, tracking, and QA.
• Support targeted programs including A/B tests, nurture campaigns, account-based marketing (ABM), and executive outreach, coordinating execution and documenting learnings.
• Monitor and report on campaign performance and program health, identifying opportunities to improve engagement and conversion.
• Marketing Collateral & Content Management
• Own the day-to-day management of BillionToOne's customer-facing marketing collateral, ensuring materials are current, accurate, organized, and readily accessible to internal teams.
• Coordinate the production, printing, inventory, and distribution of marketing materials, including brochures, flyers, sales collateral, event materials, and other customer-facing assets.
• Manage updates and rollouts of new or revised collateral across relevant teams and channels, ensuring outdated materials are appropriately retired.
• Maintain organized content libraries and processes that make it easy for Sales and other internal teams to find and use approved materials.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5+ years of experience in marketing, marketing operations, campaign management, communications, or a related role.
• Highly organized with exceptional attention to detail and demonstrated ability to manage multiple projects and deadlines simultaneously.
• Experience executing marketing campaigns across channels such as email, social media, digital advertising, and/or web.
• Experience managing social media channels and developing social content for a brand or organization.
• Excellent analytical skills for interpreting and applying insights to campaigns.
• Strong written and verbal communication skills with excellent proofreading and quality-control instincts.
• Comfortable working with marketing technology, project management, and content management tools; experience with platforms such as Salesforce, Customer.io, Sequel.io, HubSpot, Marketo, Asana, Sprout Social, or similar tools
• Strong project management skills and ability to proactively drive work forward across multiple stakeholders.
• Comfortable operating in a fast-paced environment where priorities can evolve quickly.

Preferred

• Healthcare, diagnostics, biotech, medtech, or other regulated-industry experience is a plus.

Benefits

• Working alongside brilliant, kind, passionate and dedicated colleagues, in an empowering environment, toward a global vision, striving for a future in which transformative molecular diagnostics can help millions of patients
• Open, transparent culture that includes weekly Town Hall meetings
• The ability to indirectly or directly change the lives of hundreds of thousands patients
• Multiple medical benefit options; employee premiums paid 100% of select plans, dependents covered up to 80%
• Extremely generous Family Bonding Leave for eligible employees (16 weeks, paid at 100%)
• Supplemental fertility benefits coverage
• Retirement savings program including a 4% Company match
• Increase paid time off with increased tenure
• Latest and greatest hardware (laptop, lab equipment, facilities)
• Daily on-site lunches provided from top eateries