Senior Marketing Specialist

Cary, NC (Hybrid)

$89K/yr – $113K/yrSenior LevelFull time

Posted 10 days ago

Job Summary

Own and optimize integrated digital marketing programs to drive lead generation and sales opportunities, overseeing marketing automation, CRM campaigns, paid digital media, web analytics, and customer journey analysis.

Lead execution and optimization of digital campaigns
Measure impact and improve campaign performance

Job Description

Responsibilities

The Marketing team impacts lead generation and new sales opportunities through our digital campaigns, social media, trade shows and sales enablement materials.
This role will support the execution, optimization, and measurement of integrated digital marketing programs.
Key areas of impact include marketing automation, CRM campaign management, paid digital advertising, web analytics, and customer journey analysis to help improve campaign performance and business impact.

Benefits

American Tower also offers a comprehensive benefits package, which includes healthcare coverage, a 401(k) savings plan, paid time off, company holidays, sick leave, parental leave, and access to an Employee Assistance Program focused on mental and financial wellness, please click here to learn more.

American Tower

3.7 Glassdoor

At American Tower, our vision of Building a More Connected World reflects our purpose: enabling seamless, secure, and sustainable connectivity that empowers people, businesses, and communities. As a global leader in digital infrastructure, we provide the foundation for mobile and broadband networks to expand, innovate, and bridge digital divides. Our commitment to this vision extends beyond technology—it is about creating opportunities, fostering economic growth, and enhancing quality of life through reliable and responsible connectivity.With the increasing popularity of mobile data services and emerging technologies like 5G, edge and cloud computing, our collaborative teams tailor, expand and innovate solutions to meet current and future connectivity needs.

Founded in 1995

Boston, Massachusetts, USA

5.7K employees (109 in marketing)

www.americantower.com

71% recommend to a friend

61% CEO approval