Responsibilities

• Develop and execute annual marketing plans aligned with the Center’s mission and growth goals
• Strengthen brand positioning in alignment with SUNY New Paltz guidelines
• Identify target audiences (educators, districts, campus stakeholders, partner states) and build messaging strategies accordingly
• Conduct basic market research and competitive analysis to inform campaigns
• Create compelling written content including email campaigns, website copy, press materials, and social media posts
• Design marketing assets using Canva (or similar tools)
• Develop and manage content calendars across platforms
• Support digital storytelling through video and podcast content (planning, scripting, basic editing coordination preferred)
• Maintain website content and collaborate on updates within SUNY systems
• Execute integrated marketing campaigns across social media, email, website, events, and paid advertising (as budget allows)

Requirements

• Bachelor’s degree in marketing, communications, journalism, or related field (or equivalent professional experience)
• Approximately five (5) years of relevant marketing experience
• Strong writing and editing skills
• Experience managing social media accounts professionally
• Proficiency in Canva or similar design platforms
• Experience executing email marketing campaigns
• Familiarity with website content management systems
• Strong organizational skills and attention to detail
• Ability to manage multiple projects independently
• Comfort working collaboratively within a university structure

Preferred

• Experience in higher education or education-related organizations
• Experience with digital content creation (video, podcasting, photography)
• Familiarity with CRM platforms
• Basic understanding of SEO and digital analytics
• Passion for literacy and evidence-based education

Benefits

• This position offers full New York State benefits which are among the most comprehensive in the country; see them here: https://www.suny.edu/benefits/benefit-summaries/