Responsibilities

• Build and execute a marketing plan that touches various stages of the buyer’s journey through a mix of programs like meeting makers, direct mail, tradeshows, seminars, technical workshops, user groups and executive roundtables
• Closely partner with regional sales teams to understand target account priorities and goals to build net new pipeline and accelerate deals
• Own regional pipeline targets, marketing lead funnel, and conversion metrics while analyzing performance and trends to deliver updates and insights to stakeholders
• Work closely with cross-functional departments, including Product, Sales Development, Partner Marketing, and Operations to ensure consistent messaging and seamless execution

Requirements

• Bachelor's degree or equivalent practical experience
• Significant experience in field marketing or a related regional marketing role
• Proven expertise in field marketing strategy and execution with exceptional organization and program management skills
• Strong analytical skills with experience using data to measure and improve marketing performance
• Ability to travel within the California territory approximately 25% of the time

Preferred

• Prior field marketing experience within the Enterprise IT or Cybersecurity sectors
• Exceptional communication and stakeholder engagement skills with a track record of managing complex projects
• High technical proficiency with SFDC (dashboards and reporting), Marketo, Tableau, and the modern MarTech stack

Benefits

• Various health plans
• Time off plans for vacation and sick time
• Parental leave options
• Retirement options
• Education reimbursement