Responsibilities

• Manage integrated marketing campaign strategy across owned and paid channels to drive brand awareness, website traffic, and business objectives.
• Coordinate with Global Marketing Operations (GMO) teams to align product launches, campaign timelines, creative assets, and execution plans.
• Partner with cross-functional Line of Business (LOB) teams to align featured products, promotional offers, and campaign messaging.
• Collaborate with CRM, Performance Marketing, Organic Social, Communications, and Ecommerce teams to execute multi-channel marketing campaigns.
• Work with internal creative teams and external agencies to develop and localize campaign toolkits and marketing assets.
• Develop, maintain, and communicate the annual Brand Marketing Calendar to ensure organizational alignment and campaign visibility.
• Prepare and present campaign performance analyses, strategic recommendations, and executive updates during recurring cross-functional meetings.
• Lead bi-weekly stakeholder meetings to communicate campaign priorities, project updates, and corporate marketing initiatives across Channel, Ecommerce, and Cross-LOB teams.
• Partner with client’s CX/UX teams to plan, execute, and optimize digital campaigns throughout the year.
• Monitor campaign performance through daily reporting, analyze key metrics, implement optimization strategies, and escalate issues to ensure successful execution.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 8+ years of Marketing + Project Management experience.
• Ability to work independently and manage multiple priorities effectively.
• Proficiency in tools like Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Adobe
• Excellent written and verbal communication skills.