Senior Marketing Manager at Webull Securities Limited | St. Petersburg, FL

Senior Marketing Manager

St. Petersburg, FL (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 5 months ago

Job Summary

Drive integrated product and growth marketing for a fintech platform, owning strategy from discovery to execution and optimizing funnel from acquisition to retention.

Must-have: 6–10+ years in integrated/product/growth marketing with financial products or fintech
Standout: Cross-functional leadership across Brand, Product, Data, and Compliance; Wrike experience
Standout: Data-driven with strong analytics and attribution modeling

Job Description

Responsibilities

Lead go-to-market strategy for new products, major feature launches, and platform enhancements from discovery through execution and iteration.
Own user journey with an eye on converting existing users down funnel: active to funded, funded to trading, and funded to scaled active trader.
Develop clear, differentiated positioning, messaging frameworks, and value propositions across multiple user segments.
Oversee creation and optimization of marketing assets across in-app messaging, email, web, social, and paid channels.
Establish and maintain consistent tone, voice, and narrative across the product experience while evolving messaging based on user insights and business priorities.
Translate data, user behavior, and market insights into actionable marketing strategies that improve adoption, usage depth, and retention.
Partner with the Brand team, which owns relationships with sports properties and media organizations, to develop co-marketing activations, campaigns, and growth opportunities that leverage those partnerships.
Identify and develop strategic partnerships with financial affiliates, content creators, and community channels to expand reach and drive acquisition.
Develop and distribute content across channels including market insights and financial education that speaks to the segments we serve.
Explore and assess new growth avenues, including potential B2B2C opportunities, niche market segments, and co-marketing channels.

Requirements

Experience: 6-10+ years in integrated marketing, product marketing, or growth marketing, with experience marketing financial products, trading platforms, or consumer fintech strongly preferred.
Strategic Depth: Ability to develop and own a fully fleshed marketing strategy from audience segmentation and positioning through channel mix, measurement frameworks, and long-term roadmap, with minimal direction required.
Fanatical Data Orientation: You do not accept surface-level metrics. You dig, you find what others miss, and you build strategy around what the data actually says. Strong command of analytics tools and attribution modeling required.
Autonomous, High-Output Execution: Highly self-directed with a Type A drive to deliver. You manage complexity without losing detail, wear multiple hats without dropping any, and move at a pace that raises the bar for the people around you.
People Leadership: Comfortable managing both direct and dotted-line relationships. You can coach, delegate, and hold people accountable while staying in the execution yourself.
Tech Stack Fluency: Hands-on experience across modern marketing tools spanning paid media platforms, CRM, email, analytics, and attribution. Proficiency with project management tools required; experience with Wrike is a plus.
Cross-Functional Collaboration: Proven ability to work fluidly across Brand, Product, Design, Data, and Compliance teams, influencing without authority and keeping complex workstreams moving in a matrixed environment.
Communication: Exceptional written and verbal communication skills. Can distill complexity into clear, compelling narratives for executives, partners, and external audiences alike.
Education: Bachelor's degree in Marketing, Business, or a related field; advanced degree a plus.

Preferred

Wrike experience is a plus

Benefits

Comprehensive Health Coverage: 100% paid medical and dental insurance for employees and dependents, plus vision insurance.
Financial Support: 401(k) match, commuter benefits for NY positions, and short-term disability coverage.
Work-Life Balance: Generous PTO that increases with tenure, paid parental leave, personal days, sick time, and company holidays.
Wellness and Pet Care: Fitness and wellness benefits, plus pet insurance.
Dynamic Office Culture: Catered lunches every Friday, fully stocked kitchens, and monthly happy hours.

Webull Securities Limited

About Webull HK Webull Securities Limited is a licensed corporation under the Hong Kong Securities and Futures Commission (SFC), holding SFC Type 1 (“Dealing in Securities”), Type 2 (“Dealing in Futures Contracts”), and Type 4 (“Advising on Securities”) licenses (Central Entity No.: BNG700). Since its establishment in 2019, Webull HK has always put investors first, drawing on its technical strengths and successful experience as a leading U.S. broker to develop its business in Hong Kong. With a global vision and a local operating strategy, Webull HK delivers a highly competitive fee structure and reliable platform services, offering diverse asset trading including U.S. and Hong Kong stocks and options. It provides institutional-grade professional charting tools and real-time market data, empowering Hong Kong investors to confidently navigate the ever-changing global financial markets.

Hong Kong, CHN

26 employees (3 in marketing)

www.webull.hk