Responsibilities

• Leads cross-functional forums that deliver customer-centric, multi-channel marketing strategies to maximize customer growth, retention and engagement.
• Identifies and communicates key performance indicators tied to process optimization and improved speed-to-market.
• Leans into agile methodology to effectively manage marketing programs that support product goals.
• Adapts ways of working and processes to address prioritization, resource and operational challenges.
• Drives adoption of the project management tool, Workfront, across the team to effectively manage and progress marketing projects.
• Ensures agile operating model supports alternative marketing channels such as tradeshows and other banker initiatives.
• Includes the necessary internal partners in appropriate forums to ensure that marketing programs are in accordance with all laws, regulations and bank policies.

Requirements

• Bachelor's degree, or equivalent work experience
• 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
• Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
• Demonstrated experience serving as a liaison between cross-functional partners to bring campaigns to market
• Strong project management experience, including the ability to lead recurring team meetings, planning discussions, project reviews and follow-up conversations that keep work moving forward
• Proven ability to manage intake, prioritization and backlog maintenance processes to ensure work is assigned and advanced effectively
• Ability to develop and maintain planning materials, calendars, milestone communications and feedback loops that support continuous improvement
• Experience using Workfront or a similar work management tool to support workflow implementation, adoption and process improvements
• Strong organizational, interpersonal and team building skills
• Excellent verbal, written and presentation skills

Preferred

• MBA or equivalent markers of high achievement are a plus

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law