Responsibilities

• Marketing strategy and leadership to align all programs with company goals and strengthen brand awareness.
• Lead generation and digital advertising oversight including Google Ads and agency partnerships to hit monthly and annual targets.
• Brand strategy, messaging, and creative oversight with team mentoring to ensure consistency with objectives and audience needs.
• Engagements, sponsorships, partnerships, events, community outreach, and social impact initiatives to support awareness and pipeline.
• Digital strategy for website and user experience, managing the web agency relationship and alignment with marketing goals.
• People management and team leadership for marketing staff, setting goals and fostering accountability.
• Strategic planning and counsel to senior leadership on audience engagement, acquisition, and market opportunities.
• Content review and quality control across campaigns, assets, and activations for accuracy and brand standards.
• Brand consistency and stewardship across digital, print, advertising, events, and partner channels.
• Measurement and optimization with defined metrics for campaigns, lead programs, website, sponsorships, and engagement initiatives, with analytics collaboration.

Requirements

• 7+ years of experience in marketing, digital marketing, demand generation, brand management, or related field.
• Bachelor’s degree in marketing, communications, business, or related field, or equivalent experience.
• Experience leading and developing direct reports.
• Strong background in lead generation and digital advertising.
• Working knowledge of Google Ads, marketing analytics, and campaign optimization.
• Experience managing agencies, vendors, and marketing budgets.
• Strong communication, organization, and project management skills.
• Strategic thinker with the ability to execute effectively.

Preferred

• Experience serving Veteran audiences or understanding military and Veteran culture is strongly preferred.

Benefits

• Work from home: Flexibility to work from home based on business needs and policies.
• Work/life balance: Monday – Friday 8 a.m. to 5 p.m. schedule.
• Benefits: Medical, Vision, and Dental plans with company premium contributions, vacation and sick time, holidays, and 401k with company match after 90 days.
• Growth and development: In-house training and on-the-job development for promotional advancement and skill growth.